# What a prop firm website needs

> The pages and systems every PipValley build can include.

- Source: https://pipvalley.com/features
- Publisher: PipValley - web design studio for prop trading firms
- Updated: 2026-10-03

- [Challenge pricing table](https://pipvalley.com/features/challenge-pricing-table): The table traders compare first: program, size, price, target, daily and maximum loss and split, readable in ten seconds on a phone.
- [Rules pages](https://pipvalley.com/features/rules-pages): Rules a trader can read one way: one page per rule, worked examples from your own numbers, and a table of which rules apply to which plan.
- [Payout proof](https://pipvalley.com/features/payout-proof): Payout pages a skeptical trader can check: dated records from your platform's data, clear labels, and an honest empty state when there is nothing to show.
- [FAQ center](https://pipvalley.com/features/faq-center): An FAQ center with one page per answer: searchable, linked from the pricing table and rules, and written so search engines and AI assistants can quote it.
- [Trust center](https://pipvalley.com/features/trust-center): One place for the facts a cautious trader checks: the legal entity, address, people, policies, restricted countries and how payouts work.
- [SEO and AI search setup](https://pipvalley.com/features/seo-and-ai-search): The files and structure search engines and AI assistants read first: crawler access, structured data, llms.txt, markdown mirrors and IndexNow.