# Challenge pricing table

> A prop firm challenge pricing table shows, for each program and account size, the price, profit target per phase, daily loss limit, maximum loss, minimum days and profit split, without a login. It switches between program types in place, keeps the selection in the link, and stays readable at 390px wide. Every PipValley plan includes one built from your real models.

- Source: https://pipvalley.com/features/challenge-pricing-table
- Publisher: PipValley - web design studio for prop trading firms
- Updated: 2026-10-04

Traders open five firms' pricing tables in five tabs and compare row by row. The firm that hides its drawdown behind a click, or makes the table unreadable on a phone, loses the comparison before the trader reads a word of its homepage. We design the table first and build the rest of the site around it.

## How it works

- Your models, sizes, rules and add-ons go into one data file that feeds the table, rules pages, FAQ and structured data.
- Program tabs and size selectors switch in place, and the choice is stored in the link so it can be shared.
- Rule rows sit beside the price, and add-ons are priced inside the table rather than at checkout.
- We test the table at 390px, with a screen reader, and with JavaScript off, so prices are in the HTML search engines and AI assistants read.

## Why traders care

A trader wants to know what they pay, what they must hit and what ends the account, before anything else. A table that answers all three in one glance tells them the firm has nothing to hide.

## Why founders care

The table is your checkout's front door. When prices change, one data edit updates the table, rules, FAQ and schema together, so a promotion never leaves a stale price on another page.

## Compliance note

Prices are labeled as evaluation fees for simulated accounts. A 'recommended' badge appears only where your sales data supports it, and real promotions carry their real end date.

## Questions

### Should the pricing table be on the homepage?

Usually yes, at least in a compact form. Traders arrive ready to compare, and the strongest firms show prices and key rules on the homepage with a link to the full table.

### How many rows should a prop firm pricing table have?

As few as a trader needs to decide: price, profit target, daily loss, maximum loss, minimum days and split cover most comparisons. Everything else belongs on the rules page, linked from the row.

### Can the table show sale prices?

It can show a real, dated promotion with its terms and end date, switching back automatically when it ends. We do not build strike-through prices against a price you never charged.