# SEO and AI search setup

> A prop firm website is ready for search and AI when crawlers are allowed in, prices and rules are in the server HTML, structured data describes the firm, plans and FAQs, an llms.txt file maps the site, every page has a markdown mirror, and new pages are announced through IndexNow. Every PipValley build ships all of it.

- Source: https://pipvalley.com/features/seo-and-ai-search
- Publisher: PipValley - web design studio for prop trading firms
- Updated: 2026-10-03

AI assistants have become a comparison site traders consult before buying. They can only quote what they can read, and many prop sites block them by accident or hide their prices behind scripts. We build every site so the facts that matter are readable, consistent and quotable.

## How it works

- Robots rules allow search and AI crawlers, and we check that bot protection does not challenge them.
- Prices, rules and FAQ answers are rendered in the server HTML, not only after JavaScript runs.
- Structured data, an llms.txt file and a markdown mirror of each page are generated from the same content.
- IndexNow announces new and changed pages, and sitemaps carry accurate last-modified dates.

## Why traders care

When a trader asks an assistant about your rules, they get your rules, stated correctly, instead of a guess from a forum thread.

## Why founders care

Search and AI answers are channels you do not pay per click for, and they are where traders compare firms. Being readable is the price of entry.

## Questions

### Does every page need a markdown mirror?

Every page with content worth quoting should have one. A mirror gives AI tools a clean text version without navigation or scripts, which makes accurate quoting more likely.

### Will this help on Google too?

Yes. The same work, fast pages, server-rendered content, structured data and clear answers, is what Google rewards. AI readiness is good SEO with a few extra files.

### Can you check what AI crawlers see on my site now?

Our grader reads your pages the way most AI crawlers do, without running JavaScript, and reports what is missing in about a minute.