# Launch a prop firm

> Launching a prop firm takes a company, an evaluation product, a trading platform and dashboard, payments, a payout reserve and a website traders trust. PipValley builds the website and times it to your go-live: a Launch build is $1,490 and goes live in 5 working days. We do not provide platforms, capital or payouts.

- Source: https://pipvalley.com/services/launch-a-prop-firm
- Publisher: PipValley - web design studio for prop trading firms
- Updated: 2026-10-12

Founders spend months on the platform, the rules and the payment provider, then rush the website in the last week. Traders see the website first. We have launched prop firms of our own, so we know the order things break in: checkout links that arrive late, rules that change the night before, legal pages nobody wrote. We plan the site around that.

## What does a new prop firm's website need on day one?

A pricing table with your real models, rules with worked examples, a payouts page that does not overpromise, an FAQ center, an affiliate page, the legal set, and the disclosures your payment provider will look for. It also needs to look like a firm that will still be here next year.

- Pricing table and rules
- Payouts, FAQ and affiliate pages
- Terms, privacy, refund and risk pages
- Simulated-trading and restricted-country notices

## How do you fit the site to our go-live?

We build on a private link while your platform and checkout are set up, with a placeholder dialog wherever a link is not ready, so you can test and share the site before the back office exists. We have shipped builds this way, including for the firms our team operates.

## What if we do not have a platform yet?

We are neutral on technology. We explain the common routes, from white-label platforms to your own stack, and point you to our founder's vendor directory, PropTechPal. If we ever introduce you to a technology partner, we say so and disclose any referral fee.

## Included

- A Launch, Signature or Flagship build timed to your go-live
- Placeholder actions until checkout and login links exist
- Legal set and disclosures ready for your lawyer
- Launch-day SEO, analytics and AI-search files

## Who it is for

- Founders launching a first prop firm
- Educators, communities and brokers starting an evaluation program

## The offer

- **Launch**: $1,490 build, then $49.99/month care. Live in 5 working days. A firm that looks established on day one.
- **Signature**: $3,500 build, then $75/month care. Live in 3 weeks. The site traders screenshot and send to each other.
- **Flagship**: from $7,500 build, then $100/month care. Live in 5–6 weeks. Art-directed end to end. Built to be the category reference.
- Payment: Build fees are paid half at booking and half at launch (or in three equal instalments). Care plans are billed monthly from launch. Card, bank transfer and USDC accepted.
- Approval: You approve the design before anything goes live, with a set number of change rounds included on every plan. Nothing launches until you sign it off.
- Ownership: Once the build is paid for, the website is yours: code, design, words and media. Cancel the care plan and we hand over everything so you can host it anywhere.
- Extras: Search growth $490/month; Conversion programme $290/month; Payout proof wall $59/month; Extra language $149/month; Competition hub $190/month; Payout social kit $149/month; Motion and 3D $390/month; Campaign landing pages $290/month; Email lifecycle $190/month; Rules assistant $149/month; Dashboard design $490/month; Community build $149/month.

## Questions

### Can you launch the whole prop firm for us?

No. We design and build the website and coordinate it with your go-live. The platform, dashboard, payments, KYC and payouts come from your technology providers under your own agreements with them.

### When should we start the website?

Start when your models and rules are close to final, ideally two to four weeks before your platform goes live. We build on a private link and switch the real checkout links on when they exist.

### How much does it cost to start a prop firm?

It depends on the platform route, payments, legal work and the reserve you hold for payouts. Our launch cost calculator breaks it down with sources, and our guide to starting a prop firm walks through each line.