# Prop firm website design

> PipValley designs and builds websites for prop trading firms. Every build is designed for one firm from a blank canvas and includes the challenge pricing table, rules pages, payouts page, FAQ center, affiliate page, legal set, technical SEO and AI-search setup. Launch builds are $1,490 and go live in 5 working days; Signature builds are $3,500.

- Source: https://pipvalley.com/services/prop-firm-website-design
- Publisher: PipValley - web design studio for prop trading firms
- Updated: 2026-10-12

A prop firm's website is not a brochure. It is a pricing table, a rulebook, a trust case and a checkout hand-off, read by traders comparing five tabs, by payment processors, and by AI assistants answering 'which prop firm should I use'. We design each site for one firm, write every word from your actual rules, and build it to load fast on the phone your trader owns.

## What does a prop firm website have to do?

It has to make a skeptical trader believe three things within a minute: the rules are clear, the firm is real, and the price is fair for what they get. Everything we design serves one of those three, and the pages that carry them are the ones most firms get wrong.

- A pricing table that shows price, target, drawdown and split without a login
- Rules that read one way, with worked examples
- Payout proof a trader can check
- A company name, address and risk disclosure that are easy to find

## How is a PipValley build different from a platform's site?

Platform-bundled sites are built for speed of setup, so a trader comparing five firms often sees five versions of the same page. We start from your brand, your models and your market, and we design the art, motion and copy for one firm. Nothing is reused from another client.

- Two art directions before anything is built
- A bespoke 3D film hero on Signature and Flagship
- Copy written from your rules, not filled into blanks

## What proves we can do it?

Our team operates prop firms ourselves, and we built their sites the way we build for clients: plan pickers that turn many challenge plans and account sizes into one table that remembers the trader's choice in the link, multi-language editions, and FAQ centers with one page per answer. We never present our own firms as client work.

## Included

- Design from a blank canvas, with two directions to choose from
- Challenge pricing table, rules, payouts, FAQ, affiliate and legal pages
- Every word of copy, written from your rules
- Technical SEO, structured data, llms.txt and markdown mirrors
- Core Web Vitals and accessibility checked on the live domain

## Who it is for

- New firms that need to look established on launch day
- Live firms whose site came with their platform and looks like everyone else's
- Firms competing with the top of the market for the same traders

## The offer

- **Launch**: $1,490 build, then $49.99/month care. Live in 5 working days. A firm that looks established on day one.
- **Signature**: $3,500 build, then $75/month care. Live in 3 weeks. The site traders screenshot and send to each other.
- **Flagship**: from $7,500 build, then $100/month care. Live in 5–6 weeks. Art-directed end to end. Built to be the category reference.
- Payment: Build fees are paid half at booking and half at launch (or in three equal instalments). Care plans are billed monthly from launch. Card, bank transfer and USDC accepted.
- Approval: You approve the design before anything goes live, with a set number of change rounds included on every plan. Nothing launches until you sign it off.
- Ownership: Once the build is paid for, the website is yours: code, design, words and media. Cancel the care plan and we hand over everything so you can host it anywhere.
- Extras: Search growth $490/month; Conversion programme $290/month; Payout proof wall $59/month; Extra language $149/month; Competition hub $190/month; Payout social kit $149/month; Motion and 3D $390/month; Campaign landing pages $290/month; Email lifecycle $190/month; Rules assistant $149/month; Dashboard design $490/month; Community build $149/month.

## Questions

### How much does a prop firm website cost?

A PipValley Launch build is $1,490, Signature is $3,500 and Flagship is from $7,500, each with a monthly care plan from launch. The price covers design, copy, the build, technical SEO and AI-search setup. Integrations with your platform or CRM are included on Flagship and quoted on the other plans.

### How long does it take?

Launch builds go live in 5 working days, Signature in 3 weeks and Flagship in 5–6 weeks, counted from the day you approve the design direction. The clock starts once we have your brand files, challenge table, rules, company details and checkout links.

### Is every site designed from scratch?

Yes. Every site is designed for one firm from a blank canvas, and you choose between two art directions before anything is built. We reuse engineering under the hood, like the speed and accessibility work, but never another client's design.