# Prop firm website redesign

> A prop firm website redesign keeps your search traffic when every URL with clicks or links is mapped to a matching new page or redirect, titles and metadata are carried over, and rankings are watched after launch. PipValley redesigns prop firm sites on Signature ($3,500) or Flagship (from $7,500), with the migration plan written before design starts.

- Source: https://pipvalley.com/services/prop-firm-website-redesign
- Publisher: PipValley - web design studio for prop trading firms
- Updated: 2026-10-12

Most redesigns lose traffic for boring reasons: a renamed URL with no redirect, an FAQ page merged away, a title rewritten into something nobody searches. Prop firms feel it fast, because their best pages are rules and FAQ answers traders search for by name. We plan the move first and design second.

## How do you redesign without losing rankings?

We crawl the current site, pull every URL with clicks or links from Search Console and backlink data, and map each one to a new page or a relevant redirect before design begins. At launch we test every redirect, resubmit sitemaps, and watch rankings and errors for 30 days.

- Crawl, map, rebuild, redirect, watch
- Titles and metadata carried over where they rank
- No orphaned FAQ or rules pages

## What usually triggers a redesign?

A platform or vendor change, a rebrand, a move off a platform-bundled site, adding futures or crypto, or a trust problem the site needs to answer. Each one changes several pages at once, which is why we treat it as a structured move rather than a new coat of paint.

- Platform migration
- Rebrand or new markets
- Leaving a platform-bundled or page-builder site

## What do you need from us?

Search Console access, your analytics, a list of pages you know matter, and your current rules, prices and terms. We do the crawl, the map and the copy, and you approve the design before anything goes live.

## Included

- URL map of every page with clicks or links
- Redirects tested on the live domain
- Titles, metadata and structured data carried over
- A 30-day post-launch ranking and error watch
- A new design for one firm, approved before launch

## Who it is for

- Live firms on a page builder, WordPress or a platform-bundled site
- Firms changing platform, brand or markets

## The offer

- **Launch**: $1,490 build, then $49.99/month care. Live in 5 working days. A firm that looks established on day one.
- **Signature**: $3,500 build, then $75/month care. Live in 3 weeks. The site traders screenshot and send to each other.
- **Flagship**: from $7,500 build, then $100/month care. Live in 5–6 weeks. Art-directed end to end. Built to be the category reference.
- Payment: Build fees are paid half at booking and half at launch (or in three equal instalments). Care plans are billed monthly from launch. Card, bank transfer and USDC accepted.
- Approval: You approve the design before anything goes live, with a set number of change rounds included on every plan. Nothing launches until you sign it off.
- Ownership: Once the build is paid for, the website is yours: code, design, words and media. Cancel the care plan and we hand over everything so you can host it anywhere.
- Extras: Search growth $490/month; Conversion programme $290/month; Payout proof wall $59/month; Extra language $149/month; Competition hub $190/month; Payout social kit $149/month; Motion and 3D $390/month; Campaign landing pages $290/month; Email lifecycle $190/month; Rules assistant $149/month; Dashboard design $490/month; Community build $149/month.

## Questions

### Will we lose traffic during a redesign?

A short dip is common while search engines re-crawl, but a planned migration should recover it. We map every URL with clicks or links, test the redirects on launch day and watch rankings for 30 days, fixing anything that slips.

### Can you move us off WordPress or Webflow?

Yes. We rebuild the site in code, carry over the content and URLs that matter, and redirect the rest. If your marketing team edits often, we agree how they will make changes before we start.

### Which plan do redesigns use?

Most redesigns are Signature or Flagship, because they include more pages, motion and a film hero. A small site can be redesigned on Launch if it fits within its page limit.