# Sports betting prop firm software: the stack, layer by layer.

> The sports betting prop firm stack: odds APIs, pick grading, risk rules, white labels, KYC, geolocation and payments, with published prices.

- Source: https://pipvalley.com/start-a-prop-firm/sports-betting-software
- Publisher: PipValley - web design studio for prop trading firms
- Updated: 2026-10-12

**Short answer:** A sports betting prop firm needs an odds and results feed, a pick engine that locks prices, automated grading, a rules engine for loss and stake limits, a bettor dashboard, KYC and age checks, geolocation, payments and payouts. As of 12 Oct 2026 the white label (Trade Tech Solutions' SportsPropTech) is quote only; published odds APIs start free, with paid plans at The Odds API from $30 to $249 a month. Legal advice comes before any of it. 18+.

## At a glance

- **White label:** SportsPropTech (Trade Tech Solutions): decimal and fractional odds, straight and parlay picks, 15+ sports, 50+ leagues, 1/2/3-step and instant challenges, 20+ risk statistics, 10+ firms launched. No published price. [1]
- **White-label legal stance:** SportsPropTech states "We are NOT a gambling site" and that operators are responsible for complying with the laws of their countries. [1][2]
- **OpticOdds status:** Parent Odds Holdings (OddsJam, OpticOdds) acquired by Gambling.com Group on 1 Jan 2025: $80.0m at closing plus up to $80.0m earnout. OpticOdds remains active and quote only. [6]
- **OpticOdds for funded games:** Its guide lists odds, pick storage with locked odds, automated grading endpoints, live results and leaderboards; it powers LusoFunding (25 Mar 2026). [4][5]
- **The Odds API prices:** Starter free (500 credits/month); 20K $30; 100K $59; 5M $119; 15M $249 a month. 100+ sports and bookmakers; player props for selected sports. [7]
- **SportsGameOdds prices:** Amateur free; Rookie $99 a month (100,000 objects, 3-minute updates); Pro $299 a month (sub-minute updates); All-Star custom. Results and scores on every plan. [8]
- **KYC per check:** Veriff from $0.80 per verification with a $49 monthly minimum; Sumsub from $1.35 with a $149 minimum. [9][10]
- **Geolocation:** GeoComply sells geolocation compliance, anti-fraud and KYC for US and global gaming markets; no public price found. [13]
- **Card payments:** Stripe prohibits "sports forecasting or odds-making with a monetary or material prize" and "funded prop trading". [14]
- **Suppliers can be liable:** California AB 831 (sweepstakes casinos, from 1 Jan 2026) reaches payment processors, geolocation providers and affiliates that knowingly facilitate. [17]

## What software does a sports betting prop firm need?

Strip the marketing away and a funded-bettor platform is a ledger of simulated picks that must be priced honestly, settled correctly and policed for abuse. The table lists the layers, the options and what is published. For the trading equivalent see [what software a prop firm needs](https://pipvalley.com/guides/what-software-does-a-prop-firm-need); most of the back office overlaps, the trading platform does not.

**Sports betting prop firm stack: layers, options and published prices (checked 12 Oct 2026)**

| Layer | What it does | Options | Published price |
|---|---|---|---|
| Odds and results feed | Live and pre-match prices, results, event status | [OpticOdds](/tech/opticodds), The Odds API, SportsGameOdds | OpticOdds quote only; The Odds API free to $249/month; SportsGameOdds free to $299/month |
| Pick engine | Accepts picks, locks odds and timestamp, enforces limits at placement | White label, or built in-house | Quote only (white label) |
| Grading and settlement | Settles wins, losses, pushes, voids, postponements; updates balances | OpticOdds grading endpoints, or own logic on results feed | Quote only |
| Rules and risk engine | Daily and total loss, stake caps, exposure, min picks, odds limits, abuse flags | White label, or built | Quote only |
| Bettor dashboard and CRM | Accounts, phases, stats, payout requests, support | [Trade Tech Solutions](/tech/trade-tech-solutions) (SportsPropTech) | Quote only; says no revenue share |
| KYC and age | Identity, age, sanctions screening | Veriff, Sumsub, Persona | From $0.80 per check (Veriff); Persona from $250/month |
| Geolocation | Proves location for restricted states and countries | GeoComply and others | No public price found |
| Payments and payouts | Fees in, rewards out | High-risk PSPs, orchestrators, crypto, contractor payouts | Mostly quote only; Rise $49 per contractor/month |
| Marketing website | Pricing, rules, FAQ, legal pages, checkout hand-off | PipValley or your agency | From $1,490 |

## Which odds API should a funded-bettor platform use?

Three questions decide it: coverage (your sports, leagues and markets, including player props if you allow them), freshness (how often prices update and whether you get a WebSocket stream or must poll) and settlement (whether results, status changes and grading come from the same supplier). Mismatched sources cause disputes: a pick priced on one feed and graded on another will eventually disagree.

[OpticOdds](https://pipvalley.com/tech/opticodds) is the vendor that markets directly to this niche. Its June 2025 guide sets out the components of a funded betting game (game logic, odds source, pick storage with locked odds, automated grading, leaderboards) and attributes to itself "full automation of grading with verified scores" and "simple API docs to launch in under 48 hours". It powers LusoFunding's sports prop platform with odds and automatic bet settlement (25 Mar 2026). Its status in our dataset is "acquired": Gambling.com Group bought parent Odds Holdings on 1 Jan 2025 for $80.0m at closing plus up to $80.0m earnout, per its SEC filing. Pricing is not published.

Two feeds publish prices. The Odds API bills in credits; its plans run Starter (free, 500 credits a month), $30 (20,000), $59 (100,000), $119 (5 million) and $249 (15 million), covering over 100 sports and over 100 bookmakers, with player props and alternates for selected sports. SportsGameOdds runs Amateur (free, 10-minute updates), Rookie ($99 a month, 3-minute updates) and Pro ($299 a month, unlimited objects and sub-minute updates), and says "all our API solutions include scores and results". Neither page says how its data may be used for paid evaluations, so get commercial-use rights in writing.

**Published odds API plans (vendor pricing pages, checked 12 Oct 2026)**

| Provider | Entry plan | Mid plan | Top published plan | Results data |
|---|---|---|---|---|
| The Odds API | Free: 500 credits/month | $59/month: 100,000 credits | $249/month: 15 million credits | Separate Scores and Results API linked; inclusion not stated |
| SportsGameOdds | Free: 2,500 objects, 10-minute updates | $99/month: 100,000 objects, 3-minute updates | $299/month: unlimited objects, sub-minute | Results, live scores and status on every plan |
| OpticOdds | Quote only | Quote only | Quote only | Grading endpoints and results feeds (vendor guide) |

## How should picks be captured and graded?

Store every pick with the bettor, account, event, market, selection, odds at placement, stake and server timestamp, and never re-price it. OpticOdds' guide makes the same point: picks saved "with timestamps and locked-in odds". Reject picks on events that have started unless you run in-play deliberately, and reject prices older than a few seconds against the feed.

Grading runs when the result is final. Decide in advance, and publish, how you settle a push, a void, a postponed or abandoned match, a player who does not start, and a corrected result. Parlays need leg-by-leg rules (FundingPicks lets a parlay be cancelled only within 5 minutes of opening). Keep an audit log; disputes are inevitable and the log is your answer. A bettor-facing [rules page](https://pipvalley.com/features/rules-pages) with worked examples cuts support tickets more than any FAQ.

## What does the rules and risk engine have to catch?

The loss rules are simple arithmetic. The hard part is behaviour that passes evaluations without real skill, or exploits the firm's pricing. A risk engine for sports should at least flag the following, in real time where possible. Our [prop firm risk management guide](https://pipvalley.com/guides/prop-firm-risk-management) covers the trading side.

- Stake and exposure caps enforced at placement (FundingPicks: 5% of initial balance per pick or parlay; Wager Funding: a maximum exposure percent across open picks).
- Stale-line picks: a pick at a price the market has already moved away from is the clearest sign of line shopping against a slow feed.
- Opposite picks across accounts and [multi-accounting](https://pipvalley.com/glossary/multi-accounting), the oldest way to guarantee one account passes; FundingPicks addresses opposite picks in its help centre.
- Correlated parlays (same-game legs that move together) priced as if independent.
- Minimum-odds grinding to hit pick counts, and very long-odds tickets that pass a phase in one go; use odds floors, caps and concentration limits (BETfunded reports one firm caps any single bet at 30% of the target).
- Late team-news patterns: clusters of winning picks placed minutes before lineup announcements.

## KYC, age checks and geolocation

Treat identity and age as day-one features, not payout-time ones. If any jurisdiction you serve classes the product as betting, its rules on age will apply: New York requires 21 for mobile sports betting, and GB-licensed remote operators must verify name, address and date of birth before a customer gambles (Gambling Commission rules since 7 May 2019). Published per-check prices make this affordable: [Veriff](https://pipvalley.com/tech/veriff) from $0.80 per verification with a $49 monthly minimum, [Sumsub](https://pipvalley.com/tech/sumsub) from $1.35 with a $149 minimum, Persona from $250 a month.

Location is the second gate. Restricted-state lists differ between firms (BET2FUND blocks ten US states; FundingPicks blocks sanctioned countries plus Guam and Puerto Rico), and only geolocation proves where a user is when they pick. GeoComply sells geolocation compliance to regulated gaming markets; quote only. Note that California's AB 831 reaches geolocation and payment suppliers that knowingly support banned sweepstakes, a sign that vendors themselves now screen gambling-adjacent clients. See [KYC and AML software](https://pipvalley.com/guides/kyc-aml-software-for-prop-firms).

## Payments and payouts

Fees in are the bottleneck. Stripe's prohibited list names "sports forecasting or odds-making with a monetary or material prize", "payments of an entry or player fee that promise the entrant or player will win a prize of value" and "funded prop trading". Betting merchants usually sit under MCC 7995, and UIGEA (31 U.S.C. § 5363) bars betting businesses from accepting payments connected to unlawful internet gambling, so US acquirers will want your legal opinion. Plan for a high-risk acquirer, an orchestrator and crypto rails; describe the product accurately.

Rewards out need KYC'd recipients and a record of each payout. Contractor payout platforms such as [Rise](https://pipvalley.com/tech/rise) publish pricing ($49 per contractor a month), and crypto payout rails are common in trading prop firms. More in [payout providers](https://pipvalley.com/guides/prop-firm-payout-providers) and [payment processing fees](https://pipvalley.com/guides/prop-firm-payment-processing-fees).

## White label or build: which is cheaper?

A white label is faster: SportsPropTech says under 15 days and covers dashboard, CRM, challenges, risk statistics, KYC and PSP connections, with no revenue share according to Trade Tech Solutions' homepage. You pay a quoted setup and licence fee and accept their pick engine and grading. Ask who supplies the odds (neither TTS sports page names a data provider), how grading disputes are resolved and who holds the data if you leave.

Building gives you control of the pick engine and risk logic but means engineering a ledger, grading, dashboard, back office and integrations, then maintaining them through every season. With published feeds the data line can start under $300 a month; the engineering and compliance work is the real cost and is not something we can price from published sources. Either way, the website, terms and legal opinions sit outside the platform. Compare with the [launch cost calculator](https://pipvalley.com/tools/prop-firm-launch-cost-calculator) and the [business plan](https://pipvalley.com/start-a-prop-firm/business-plan).

> No software choice makes a funded-bettor product lawful. SportsPropTech's own footer puts legality on the operator. Get a written opinion from a gaming lawyer in every jurisdiction you sell into before you sign a platform contract, and build 18+ checks and responsible-gambling tools in from the start.

## Launch steps

1. **Write the rule set first:** Targets, loss limits, minimum picks, stake and exposure caps, odds limits, markets, parlay rules and settlement rules. The software is chosen to enforce these, not the other way round.
2. **Shortlist data and platform:** Demo a white label such as SportsPropTech and trial two odds APIs. Test grading on pushes, voids and postponements, and get commercial-use rights for the data in writing.
3. **Wire in identity and location:** Add KYC and age verification at sign-up (Veriff, Sumsub or Persona) and a geolocation check for restricted states and countries before any fee is taken.
4. **Connect payments and payouts:** Onboard with a high-risk acquirer or orchestrator and crypto rails, disclosing the product accurately, then set up reward payouts with KYC on every recipient.
5. **Build risk monitoring:** Flag stale-line picks, opposite picks across accounts, correlated parlays and late-news clusters; review flagged accounts before paying rewards.
6. **Launch the website and rules:** Ship the pricing table, rules pages with worked odds examples, payout policy, FAQ, legal pages, 18+ and responsible-gambling messaging, and the checkout hand-off.

## Providers worth a look

- **Trade Tech Solutions**: SportsPropTech white label: picks, challenges, CRM, KYC and PSP connections; says under 15 days and no revenue share; quote only.
- **OpticOdds**: Odds, results and automated grading API aimed at funded betting games; owned by Gambling.com Group since Jan 2025; quote only.
- **Veriff**: Lowest published per-check KYC price in our dataset, with a monthly minimum.
- **Sumsub**: Published KYC and AML tiers including proof of address.
- **Persona**: Identity platform with a published entry plan and a startup programme.
- **BridgerPay**: Payment orchestration across many PSPs; useful when a single acquirer will not take the risk.
- **Rise**: Contractor payouts with published per-contractor pricing.
- **Stripe**: Lists funded prop trading as prohibited; included so you do not plan a checkout around it.

## Your website

PipValley builds the marketing website for any platform or route: pricing table, rules, payouts, FAQ, legal pages and the checkout hand-off. Plan your launch: https://pipvalley.com/contact?src=launch-component&market=sports-betting

## Questions

### Is there off-the-shelf sports betting prop firm software?

Yes. Trade Tech Solutions sells a white-label sports prop platform under the SportsPropTech brand, with picks, challenges, CRM, risk statistics, KYC and payment connections, and says it launches in under 15 days. It publishes no prices. Its footer says it is not a gambling site and that operators are responsible for legality, so you still need your own legal advice.

### What is the cheapest odds API for a funded betting platform?

Among published prices we checked on 12 Oct 2026, The Odds API has a free 500-credit plan and paid plans from $30 a month, and SportsGameOdds has a free tier and paid plans from $99 a month. Cheap plans update slowly or cap volume, which invites stale-line abuse, so price the plan you need at launch volume, not the entry tier.

### Does OpticOdds still serve sports prop firms?

Yes, as far as its own pages show. It published a guide to building funded betting games and announced powering LusoFunding's sports prop platform on 25 Mar 2026. Its parent, Odds Holdings, has been owned by Gambling.com Group since 1 Jan 2025, so expect enterprise-style contracts. It publishes no prices.

### How do platforms grade picks automatically?

They store each pick with locked odds and a timestamp, then pull final results from a results feed and apply settlement rules: win, loss, push, void or postponement, leg by leg for parlays. OpticOdds sells grading endpoints; other feeds supply results you grade yourself. Publish the settlement rules so bettors know in advance how edge cases are handled.

### Do I need geolocation for a funded-bettor platform?

If your legal advice restricts any US state or country, IP blocking alone is weak because VPNs defeat it. Regulated US sportsbooks use geolocation providers such as GeoComply. Whether you need that level depends on your lawyer's view of each market, but a restricted list you cannot enforce is a liability, not a control.

### Can I take card payments for sports evaluations?

Not through Stripe: it prohibits sports forecasting or odds-making with a prize and funded prop trading. Some high-risk acquirers and orchestrators may onboard you after reviewing your legal opinion and restricted list. Expect rolling reserves, chargeback thresholds and possibly gambling-type coding under MCC 7995, and keep crypto rails as a fallback.

## Sources

1. [SportsPropTech (Trade Tech Solutions): launch your own sports prop firm](https://www.sportsproptech.com/) (checked 2026-10-12)
2. [SportsPropTech: About us](https://www.sportsproptech.com/about-us) (checked 2026-10-12)
3. [Trade Tech Solutions: Sports prop firm technology solutions](https://www.tradetechsolutions.io/industries/sports-prop-firm-tech) (checked 2026-10-12)
4. [OpticOdds: How to build a funded sports betting game using odds APIs (12 Jun 2025)](https://opticodds.com/blog/funded-sports-trading-odds-api) (checked 2026-10-12)
5. [OpticOdds partners with LusoFunding to power new sports prop platform (25 Mar 2026)](https://opticodds.com/blog/opticodds-partners-with-lusofunding-to-power-new-sports-prop-firm-platform) (checked 2026-10-12)
6. [Gambling.com Group Form 6-K, Q1 2025 financials (Odds Holdings acquisition), SEC EDGAR](https://www.sec.gov/Archives/edgar/data/1839799/000183979925000049/q12025quarterlyfinancials.htm) (checked 2026-10-12)
7. [The Odds API: plans and coverage](https://the-odds-api.com/) (checked 2026-10-12)
8. [SportsGameOdds: pricing](https://sportsgameodds.com/pricing) (checked 2026-10-12)
9. [PipValley tech dataset: Veriff (published pricing)](https://pipvalley.com/tech/veriff) (checked 2026-10-12)
10. [PipValley tech dataset: Sumsub (published pricing)](https://pipvalley.com/tech/sumsub) (checked 2026-10-12)
11. [PipValley tech dataset: Persona (published pricing)](https://pipvalley.com/tech/persona) (checked 2026-10-12)
12. [PipValley tech dataset: Rise (published pricing)](https://pipvalley.com/tech/rise) (checked 2026-10-12)
13. [GeoComply: geolocation compliance, anti-fraud and KYC for gaming](https://www.geocomply.com/) (checked 2026-10-12)
14. [Stripe: Prohibited and restricted businesses](https://stripe.com/legal/restricted-businesses) (checked 2026-10-12)
15. [Rapyd: Understanding merchant category code 7995](https://www.rapyd.net/blog/mcc-7995/) (checked 2026-10-12)
16. [31 U.S.C. § 5363 (UIGEA payment prohibition), Cornell LII](https://www.law.cornell.edu/uscode/text/31/5363) (checked 2026-10-12)
17. [CasinoBeats: California sweepstakes casino ban AB 831 signed (13 Oct 2025)](https://casinobeats.com/2025/10/13/california-sweepstakes-casino-ban-ab-831/) (checked 2026-10-12)
18. [FundingPicks Help Center: 2-Step Challenge Account](https://help.fundingpicks.com/en/articles/12544006-2-step-challenge-account) (checked 2026-10-12)
19. [FundingPicks Help Center: Restricted countries and territories](https://help.fundingpicks.com/en/articles/12543912-restricted-countries-and-territories) (checked 2026-10-12)
20. [BET2FUND: sports prop trading platform](https://bet2fund.com/) (checked 2026-10-12)
21. [BETfunded: funded sports betting firms compared (third-party, checked by them 3 Oct 2026)](https://betfunded.com/faq/) (checked 2026-10-12)
22. [Wager Funding: Challenge rules explanations](https://wagerfunding.com/faq/general-challenge-rules/) (checked 2026-10-12)
23. [New York Attorney General: lawsuit against Polymarket (24 Sep 2026)](https://ag.ny.gov/press-release/2026/attorney-general-james-and-governor-hochul-announce-lawsuit-against-polymarket) (checked 2026-10-12)
24. [Gambling Commission: New age and identity verification rules, changes to the LCCP from 7 May 2019](https://gamblingcommission.gov.uk/news/article/new-age-and-identity-verification-rules-changes-to-the-lccp-from-tuesday-7) (checked 2026-10-12)
25. [NCPG: Help and treatment (National Problem Gambling Helpline)](https://www.ncpgambling.org/help-treatment/) (checked 2026-10-12)

_Not legal, tax or financial advice: rules differ by place and change often; speak to a qualified lawyer and tax adviser. Evaluation accounts are simulated; nothing here promises revenue, pass rates or payouts. Sports betting: 18+ only; follow local gambling law and responsible-gambling rules._