Challenge table that sells
Every model, size, target and fee, with the plan traders pick most lit up.
Prop firm websitestraders trust on sight.
We design and build websites for prop trading firms: challenge tables, rules, payouts and trader education, engineered to rank on Google and be quoted by AI.
Every site here was designed and built by PipValley. See all 16
Built for prop firms, not every niche
We design for one industry, so every page starts from how traders choose a firm: the rules, the payouts and the price.
- Things every plan includes, from the copy to the hosting
- 18
- Things every plan includes, from the copy to the hosting
- From design sign-off to a live site, on Launch
- 5days
- From design sign-off to a live site, on Launch
- Designed for you to choose from before we build
- 2directions
- Designed for you to choose from before we build
- To a fixed, written quote after your first call
- 1day
- To a fixed, written quote after your first call
Everything traders check, built in
The pages a trader reads before buying a challenge, designed so every answer is obvious in seconds.
Rules traders can follow
Drawdown, daily loss and consistency, each with a worked example.
Payout policy, stated plainly
Cycle, processing time and methods in one panel, so support stops answering it.
A FAQ centre AI can quote
Hundreds of answers, each on its own page, written so ChatGPT and Google cite your firm.
Ranked on Google, quoted by AI
Structured data, llms.txt and markdown mirrors of every page, set up from day one.
Sixteen prop firms. Sixteen different sites.
Forex, futures, crypto and sports-betting prop firms, each with a complete homepage, its own brand, art direction, pricing table and motion, designed and built by PipValley. None of them is a template, and none of them looks like the others. Open the gallery and scroll through any of them yourself.
Not just a website. The whole machine behind it.
Everything a prop firm needs to sell challenges, built around your brand and in every plan. Then add what fits how you grow.
On every plan · 18
- Built around your brand
Your logo, colours and voice, from a blank canvas. Never a theme.
- Your challenge table
Your real models, steps, account sizes and add-ons.
- Rules traders can follow
A page per model, with worked drawdown examples.
- Payout policy, stated plainly
Cycles, methods, processing times and first-payout rules.
- Certificates in your brand
Payout and funded trader certificates, designed for you.
- A trader FAQ centre
News, EAs, weekends, consistency: answered before they ask.
- Your platforms, explained
MT5, cTrader, DXtrade, Match-Trader or TradingView.
- Words written for prop firms
Compliance-aware: “simulated”, “evaluation”, no promises you cannot keep.
- An affiliate programme kit
Affiliate page, partner landing pages and a banner set.
- A trader education hub
Lessons, guides and a glossary, written for your rules.
- Promotion pages
Sale and discount-code pages, ready for every promo.
- Trust and legal
Trust centre, restricted countries, cookies and terms.
- Ranked on Google, quoted by AI
Technical SEO, structured data, llms.txt, AI crawlers allowed.
- Tracking that works
Analytics, ad pixels and an event on every buy button.
- Email capture
Newsletter sign-up wired to the platform you use.
- Community, linked in
Live chat, Discord and Telegram where traders look.
- Fast and accessible
Core Web Vitals pass on mobile, checked to WCAG 2.2 AA.
- Hosted and looked after
Security, backups and monthly changes by the people who built it.
- All 18, on every plan.Book a call
Launch builds from $1,490, with the care plan from $49.99 a month.
Add to any plan · 12
- Search growth $490/mo
Rank for the searches traders make before they buy.
- Conversion programme $290/mo
Turn more visitors into challenge purchases.
- Payout proof wall $59/mo
Show payouts honestly, without screenshots of nothing.
- Extra language $149/mo
Sell in Spanish, Portuguese, Arabic and more.
- Competition hub $190/mo
A page, rules and a leaderboard for every competition you run.
- Payout social kit $149/mo
Payout posts and funded-trader cards, every week.
- Motion and 3D $390/mo
Two branded 3D films a month for ads and socials.
- Campaign landing pages $290/mo
A page for every ad campaign, built to convert.
- Email lifecycle $190/mo
Welcome, abandoned-checkout and payout emails that sell.
- Rules assistant $149/mo
An AI assistant that answers from your rules.
- Dashboard design $490/mo
Your trader dashboard, redesigned to match the site.
- Community build $149/mo
A Discord server traders want to stay in.
Choose how far you want to go
Three plans, the same team and the same standard
Published prices. Fixed scope.
A build fee and a monthly care plan, in USD. Pay half at booking and half at launch, or in three. The site is yours once the build is paid.
Launch
A firm that looks established on day one.
$1,490
one-time build
then $49.99/mo care plan
- Live in
- 5 working days from design sign-off
- Changes
- 2 rounds of design changes
New firms launching their first evaluation, and firms replacing a platform-bundled site.
- Designed around your logo, colours and brand, from a blank canvas - never a theme
- Challenge table built from your real models, steps, account sizes and add-ons
- Rules pages for each of your models, with worked drawdown examples traders can follow
- Payout policy page: cycles, methods, processing times and first-payout rules, stated plainly
- Payout and funded trader certificates designed in your brand
Recommended
Signature
The site traders screenshot and send to each other.
$3,500
one-time build
then $75/mo care plan
- Live in
- 3 weeks from design sign-off
- Changes
- 3 rounds of design changes
Firms competing with the top 20 for the same traders.
Everything in Launch, plus
- A bespoke 3D film hero, rendered for your brand
- The PipValley motion system: scroll choreography, live data chips, counters
- Three trader calculators (drawdown, payout, scaling)
- FAQ centre with up to 150 answers, each its own indexable page
- Two languages
- Keyword map and four launch articles
Flagship
Art-directed end to end. Built to be the category reference.
from $7,500
one-time build
then $100/mo care plan
- Live in
- 5–6 weeks from design sign-off
- Changes
- 5 rounds of design changes
Established firms, multi-brand groups and anyone relaunching after a rebrand.
Everything in Signature, plus
- Full art direction: identity refresh, 3D system, film library
- Unlimited pages and languages
- Programmatic SEO families and a content engine
- Integrations: trading platform, CRM, affiliate and payment flows
- Conversion programme with monthly experiments
| Feature | Template theme | Freelancer | Generalist agency | PipValley |
|---|---|---|---|---|
| Built for | Every niche on the theme | Whoever they built last | Any industry | Trading firms only, prop first |
| Challenge table | A generic pricing block | Built from your notes | Custom, after a briefing | Your models, steps, sizes and add-ons |
| Rules and drawdown pages | You write them | You write them | Often extra | Written with you, with worked drawdown examples |
| Payout policy and proof | Not included | Rarely | Sometimes | A policy page and a payout proof wall |
| Payout certificates | Not offered | Sometimes | Sometimes | Designed in your brand |
| Platform pages | No | Rarely | Rarely | One for every platform you run |
| Compliance language | No | Rarely | Rarely | “Simulated”, “evaluation”, no promises |
| Affiliate and promo pages | A plugin | Extra | Extra | Included on every plan |
| Ranked and quoted by AI | Basic at best | Varies | Varies | Structured data, llms.txt, AI crawlers allowed |
| Time to live | However long it takes you | Usually weeks | Often months | 5 working days on Launch |
| Changes after launch | You do them | By the hour | By the hour | Every month, done for you |
| Price | Licence plus your time | Varies | Varies, usually high | From $1,490, published |
Certificates traders actually share
A payout certificate is the most-shared thing a prop firm makes. We design the set around your logo and brand, so every one your traders post looks like it came from a serious firm.
- Payout certificateIssued with every withdrawal
- Funded trader certificateWhen an evaluation is passed
- Lifetime payout certificateFor your top traders’ milestones
- Share cardSized for X, Instagram and Discord
Available on every plan, designed in each firm’s brand.
- Fenwick FundedPayout
- Northlight CapitalDisbursement
- Vellmar FuturesPayout
- Tidemark PropFunded trader
Launching a new firm
Launch your prop firm with PropSuite underneath
PropSuite, our technology partner, runs the evaluation platform: trader dashboard, checkout, payments and payouts. We build the website your traders see first, and wire it to PropSuite before launch day.
yourfirm.comThe website · built by PipValley
Challenge table buy buttons
Checkout link per plan × size
Checkout and payments
Rule rows and prices
Pricing-table data
Plans and pricing
Every page’s <head>
Affiliate tracking script
Affiliate tracking
Certificate showcase
Pass and payout certificates
Certificates with QR check
Trader login in the nav
dashboard.yourfirm.com
Branded trader dashboard
dashboard.yourfirm.comThe platform · run by PropSuiteAlso runs: KYC, account reviews, risk checks, trader support under your name, and payouts.
The launch path · 5 steps
- Day 0 · BothOne planning call
Your models, account sizes, platforms and brand. PropSuite’s own launch call covers its platform, capital and terms.
- PropSuitePlatform setup
PropSuite’s guided setup: your branding, domain, emails, challenges and prices, and certificates. It connects your trading platform and payment provider.
- PipValleyWebsite design
Designed from a blank canvas around your brand, with your real challenge table, rules and payout pages. You sign off the design.
- PipValleyWired to PropSuite
Checkout links on every buy button, the affiliate script on every page, PropSuite’s legal documents embedded, certificates on show.
- Live · 5 working daysOpen for traders
Your site is live 5 working days after design sign-off, with the trader dashboard on your own domain.
Two separate agreements. PropSuite charges a one-time setup fee and takes a share of net revenue, with no monthly platform fee; it says it supplies the trading capital and covers trader payouts, on terms set in its own agreement. See PropSuite’s pricing model. Our Launch build is $1,490, then $49.99 a month for care.
Evaluations run on simulated accounts. Nothing here promises revenue, pass rates or payouts.
Why prop firms choose
PipValley
Four reasons firms come to us, and stay: speed, search, ownership, and a site built on their real numbers.
Live in five working days
Launch goes from signed-off design to a live site in five working days, with your old URLs redirected and nothing lost in search.
Built to rank, and to be quoted
Structured data, llms.txt, IndexNow and fast pages from day one, so Google ranks you and AI assistants quote you.
Yours alone
Designed from a blank canvas for your firm, never a theme. Once the build is paid, the site is yours.
Your real challenge data
Pricing tables built from your actual models, sizes and add-ons, so traders see exactly what they are buying.
Who builds your site? A team that runs prop firms
From the first call to a live site in days, not months.
We build for prop trading firms and the trading businesses around them, so we already know the pages your traders will look for.
The challenge table, the rules, the payout policy and the FAQ are designed first, because that is where traders decide.
PipValley builds those sites: scoping call on day 0, a design direction by day 3, a build you review on a private link, then launch.
- Day 0
- Days 1–3
- Days 4–9
- Launch
Questions firms ask first
Pricing, ownership, timing and compliance. Anything else, ask us on a call.
01What does a PipValley website cost?
A Launch build is $1,490, Signature is $3,500 and Flagship is from $7,500, each followed by a monthly care plan from launch ($49.99, $75 and $100 a month). Every plan includes design, all the copy, the build, technical SEO and AI-search setup, and a launch date in writing. The full scope of each plan is on the pricing page.
02How much is the monthly care plan?
Care is $49.99 a month on Launch, $75 on Signature and $100 on Flagship, billed from the day the site goes live. It covers hosting, security updates, daily backups, uptime monitoring and content changes by the people who built the site. You can stop with 30 days notice.
03What is the difference between Launch, Signature and Flagship?
Launch ($1,490) is a complete prop firm site of up to 12 pages, live in 5 working days. Signature ($3,500) adds a bespoke 3D film hero, the full motion system, three trader calculators, a 150-answer FAQ centre, two languages and launch articles. Flagship (from $7,500) is art-directed end to end, with unlimited pages and languages and platform, CRM and payment integrations.
04How fast can my site be live?
A Launch build goes live in 5 working days, Signature in 3 weeks and Flagship in 5–6 weeks, counted from the day you approve the design direction. The clock starts once your launch pack is complete: brand files, challenge table, rules, company details, domain access and checkout links.
05What are the steps from first call to launch?
A scoping call, a fixed written quote within one working day, a design direction for your approval, a working build you review on a private link, your changes, then launch on your domain. You see a real site on your own phone and desktop before anything goes live.
06What do you need from me to start?
We need your brand files, your challenge table with prices and rules, your company details, domain access, and the sign-up and checkout links from your platform or dashboard. We write the copy from your rules and you check every number. We cannot invent your prices, company details or terms.
07Who owns the website when it is finished?
You own the website once the build is paid in full: the code, design, words and media. Your domain stays registered in your name throughout. If you leave the care plan, we hand over everything so you can host it anywhere.
08Will another firm get the same design?
No. Every site starts from a blank canvas around your brand, and we never sell a design twice or turn client work into a template. The sites in our gallery each started the same way.
09Will my site rank on Google?
Nobody honest can promise rankings, and we do not. What we deliver is the work rankings depend on: fast pages, clean structure, structured data, an FAQ center search engines can read, and pages mapped to what traders search for. Signature adds a keyword map and four launch articles.
10Can traders buy a challenge directly on my site?
On every plan, each buy button links to your platform's checkout with the right model and account size preselected, and fires a tracking event. A checkout embedded in your site, or connected to your CRM and payment provider, is part of Flagship.
11Will my website be compliant?
We build in the standard prop firm disclosures, a vocabulary check and a claims register, and we flag risky wording before it ships. That is not legal advice: rules differ by country, and your own lawyer should sign off your terms and disclosures. We are a design studio, not a law firm.
12Which trading platforms do you work with?
We build websites for firms on any trading platform, including MT5, cTrader, Match-Trader, TradeLocker, DXtrade, Volumetrica, Rithmic, Tradovate and NinjaTrader. We do not sell or provide the platform. Your site links to your dashboard's sign-up, checkout and login; deeper integrations are part of Flagship or quoted separately.
After a 45-minute call
1 day
to a fixed, written quote. Tell us your models, platforms and markets, and your firm’s new site starts here.