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hello@pipvalley.com
Based in Exeter - working across prop trading firms worldwide

Feature · All plans

The pricing table is where prop firms win or lose the sale.

Traders open five firms' pricing tables in five tabs and compare row by row. The firm that hides its drawdown behind a click, or makes the table unreadable on a phone, loses the comparison before the trader reads a word of its homepage. We design the table first and build the rest of the site around it.

Included in every planCompare plans

01How we build it

Challenge pricing table, step by step.

  1. Your models, sizes, rules and add-ons go into one data file that feeds the table, rules pages, FAQ and structured data.
  2. Program tabs and size selectors switch in place, and the choice is stored in the link so it can be shared.
  3. Rule rows sit beside the price, and add-ons are priced inside the table rather than at checkout.
  4. We test the table at 390px, with a screen reader, and with JavaScript off, so prices are in the HTML search engines and AI assistants read.

02Why it matters

Two readers, one page.

Why traders care

What the trader is checking

A trader wants to know what they pay, what they must hit and what ends the account, before anything else. A table that answers all three in one glance tells them the firm has nothing to hide.

Why founders care

What it does for the firm

The table is your checkout's front door. When prices change, one data edit updates the table, rules, FAQ and schema together, so a promotion never leaves a stale price on another page.

03Compliance

The wording we hold it to.

Questions

Asked about this feature.

Should the pricing table be on the homepage?

Usually yes, at least in a compact form. Traders arrive ready to compare, and the strongest firms show prices and key rules on the homepage with a link to the full table.

How many rows should a prop firm pricing table have?

As few as a trader needs to decide: price, profit target, daily loss, maximum loss, minimum days and split cover most comparisons. Everything else belongs on the rules page, linked from the row.

Can the table show sale prices?

It can show a real, dated promotion with its terms and end date, switching back automatically when it ends. We do not build strike-through prices against a price you never charged.

A fixed quote in one day

Your firm, built to look inevitable.

Tell us about your models, platforms and markets. We reply within one business day with a scope and a fixed quote.

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