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What should a prop firm website cost?
Set the pages, languages, calculators and motion you need. You see the cost of every route over one to three years, including your own time, in under a minute.
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Set your scope, compare every route.
Market ranges are planning estimates, labelled as such. PipValley prices are read from our pricing page. Change the scope and every total updates.
Over 3 years the cheapest route is PipValley Launch at about $7,490, most of it your own time. For 15 pages, 1 language and 1 calculator, the PipValley plan that fits is Signature at $10,800 including care, against $36k–$85k for a generalist agency. We are not the cheapest option. You would be paying for a brand, conversion and search, not for pages.
| Option | Build | Monthly | Your time | Total |
|---|---|---|---|---|
| Platform-bundled | $0 | $0 | 82 h | $8,200 |
| DIY template | $29–$219 | $20–$50 | 155 h | $16k–$17k |
| Template + freelancer | $2.2k–$6k | $20–$50 | 184 h | $21k–$26k |
| Generalist agency | $11k–$35k | $300–$1k | 138 h | $36k–$85k |
| PipValley Launch | $1,490 | $50 | 42 h | $7,490 |
| PipValley Signature | $3,500 | $75 | 46 h | $10,800 |
| PipValley Flagship | from $7,500 | $100 | 51 h | from $16,200 |
| What you get | Bundled | DIY | Freelancer | Agency | PipValley |
|---|---|---|---|---|---|
| Designed for your firm from a blank canvas | No | No | Varies | Yes | Yes |
| Pricing table built from your plan data | Varies | Manual | Varies | Varies | Yes |
| Rules hub with drawdown examples | Varies | No | Varies | Varies | Yes |
| FAQ center | Varies | Manual | Varies | Varies | Yes |
| Disclosure set placed where processors look | Varies | No | Varies | Varies | Yes |
| AI-search setup (schema, llms.txt) | Varies | No | Varies | Varies | Yes |
| Core Web Vitals target on mobile | Varies | Varies | Varies | Varies | Yes |
| You approve the design before launch | No | Yes | Varies | Yes | Yes |
| Rounds of design changes | n/a | n/a | Varies | Varies | 2–5 |
PipValley prices come from our pricing page: Launch covers up to 12 pages in one language, Signature up to 25 pages, two languages, three calculators and a film hero, Flagship everything including integrations (quoted from its starting price). Signature goes live in 3 weeks.
Turn on JavaScript to change the numbers. The result above uses the default inputs.
Market figures are planning estimates, not quotes. PipValley prices are from our pricing page and exclude any sales tax or VAT. Your own quotes will differ.
How it works
Every step, in plain words.
- 01
Each route has a build cost, a monthly cost for hosting or care, and a number of your own hours to set it up and keep it current. Market routes use a low and a high estimate; PipValley uses its published prices.
- 02
Scope adds cost where it really does: pages beyond the base, extra languages, each calculator, motion and a 3D film hero, and platform or CRM integrations. On a DIY template the extra cost is mostly your time.
- 03
Each PipValley plan has limits from its published inclusions. The first plan that covers your scope is the one highlighted. Extra languages are added at the language bolt-on price where the plan allows them.
- 04
Total cost is build, plus monthly cost times twelve times the years you choose, plus your hours times what an hour of your time is worth.
- 05
The tool says plainly where PipValley is not the cheapest route. The matrix below the totals shows what each route includes, with "varies" wherever it honestly does.
METHODThe formulas and every default, with where it comes from
total(option, years) = build + monthly × 12 × years
+ (setupHours + monthlyHours × 12 × years) × hourlyValue
template build += calculators × $0–60 (plugins); your hours grow with pages, languages, calculators
freelancer build += extraPages × $80–200 + extraLanguages × pages × $40–90
+ calculators × $300–800 + motion + integration
agency build += pagesOver15 × $300–600 + extraLanguages × $1,500–4,000
+ calculators × $1,000–3,000 + motion + integration
PipValley = published build + care (+ language bolt-on per extra language)
fitted plan = first plan whose inclusions cover the scope| Input | Default | Kind | Note |
|---|---|---|---|
| Site bundled with your platform | $0 + $0/mo | Estimate | 10 setup hours + 2 a month of your time. What is included varies by vendor. |
| Marketplace template, built yourself | $29–$159 + $20–$50/mo | Estimate | 30 setup hours + 3 a month of your time. Marketplace listing prices for prop firm templates; your setup time is an estimate. |
| Marketplace template + freelancer | $1,000–$3,000 + $20–$50/mo | Estimate | 40 setup hours + 4 a month of your time. Setup range is an estimate; hosting as for a template. |
| Generalist agency | $10,000–$30,000 + $300–$1,000/mo | Estimate | 30 setup hours + 3 a month of your time. Build range is a rival agency's own published claim; care is an estimate. |
| PipValley Launch | $1,490 + $49.99/mo | From our pricing | 6 setup hours + 1 a month of your time. Read from our pricing configuration. |
| PipValley Signature | $3,500 + $75/mo | From our pricing | 10 setup hours + 1 a month of your time. Read from our pricing configuration. |
| PipValley Flagship | from $7,500 + $100/mo | From our pricing | 15 setup hours + 1 a month of your time. Read from our pricing configuration. |
| Pages | 15 | Your input | A typical first site: home, pricing, rules, payouts, FAQ, about, affiliate and legal pages. |
| Your time, per hour | $100 | Assumption | What an hour of a founder's time is worth. Change it. |
Questions
Asked about this tool.
How much does a prop firm website cost?
Anywhere from nothing extra, when your platform bundles a site, to five figures from an agency. Templates with a freelancer usually land in the low thousands. PipValley builds start at $1,490 plus care, and Signature is $3,500. Your scope and your own time change the answer, which is what this calculator is for.
Is the site my platform gives me enough?
It can be enough to launch. Bundled sites are usually generic, shared with other firms on the same platform, and limited in pages, rules explanations and search setup. If traders compare you with established firms, a bundled site makes you look newer than you may be. Use it until the numbers justify more.
Why pay for a custom site?
Because the website is where traders decide whether to buy a challenge. A clear pricing table, rules page and payouts page lift conversion, and search and AI-assistant visibility bring traders in without paying affiliates. You are paying for brand, conversion and search, not for pages.
What does care include?
Managed hosting, SSL, uptime monitoring, security updates, daily backups and content changes within existing pages, with a shared channel to the people who built the site. Care runs month to month with 30 days notice. New pages and redesigns are quoted separately.
How long does a build take?
A PipValley Launch site goes live in 5 working days from design sign-off, Signature in 3 weeks and Flagship in 5–6 weeks. Agencies commonly take longer. A template can be live sooner if you have the copy, rules and legal pages ready.
Next step
See what each plan includes.
Every PipValley build is designed for your firm from a blank canvas, with pricing tables, rules pages and disclosures built in. Signature goes live in 3 weeks.
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