Process

What happens after you say yes.

One channel, one owner, a date in writing. We write the copy with you, you approve the design before anything is built, and nothing goes live until you sign it off.

Book a call See pricing

Six steps

From first call to every month after.

Day 0
Scoping call
Forty-five minutes on your models, steps, rules, platforms, payment rails and target markets. We leave with a page map, a feature list and a fixed quote.
You give us
Your models, rules, platforms, payment rails and markets
You get
A page map, a feature list and a fixed quote
Days 1–3
Design direction
Two art directions built from your brand: type, colour, motion and the hero concept. You pick one or mix them. Nothing is built before you approve the direction.
You give us
Logo or brand files, two sites you admire and one you don't
You get
Two art directions; you pick one or mix them
Days 4–9
Build
We design and build every page in code, write the copy with you, wire your challenge data and connect checkout, dashboard and affiliate links.
You give us
Challenge table, rules, legal entity details, checkout and dashboard links
You get
Every page in code, copy written with you, data wired
Review rounds
Review on a private link
You review the real site on a private link, on your phone and desktop. Every round of changes your plan includes is used before anything launches.
You give us
Comments on the private link
You get
Changes inside your plan's rounds
Launch
Launch
DNS, redirects from your old site, analytics, search console, IndexNow and the AI-search files go live together. We check speed, accessibility and every form on the live domain.
You give us
Domain access and DNS
You get
Redirects, analytics, Search Console, IndexNow and AI-search files live together
Every month
Care
Hosting, monitoring, backups, security updates and content changes, with a monthly report on speed, rankings and AI citations.
You give us
Change requests in the shared channel
You get
Hosting, monitoring, backups, changes and a monthly report

Launch pack

The launch pack: what starts the clock.

Timelines run from the day you approve the design direction, in working days.

Logo or brand files
Your challenge table: plans, sizes, prices, rules
Your rules text
Your legal entity details
Domain access
Platform sign-up and checkout links
Restricted-countries list

Missing something? We’ll help you write rules and FAQ copy. We can’t invent your prices, your company details or your terms. Delays from third parties pause the clock, and we tell you the same day.

Principles

How we work.

One channel, one owner.

You talk to the people building your site, not an account manager.

We write, you fact-check.

Every word is drafted by us from your rules; you confirm every number.

Real site from the first review.

You review a working site on a private link, on your own phone.

We say no.

We won't copy another firm's site, invent payout proof, or write claims you can't back.

Compliance

Compliance runs in the build.

Every client build runs the same checks: a vocabulary check that keeps “simulated” and “evaluation” consistent, a standard disclosure set, and a claims register so every number on your site has a source and a date.

That isn’t legal advice. Your lawyer signs off your terms and disclosures. Compliance questions

Timelines

Timeline by plan.

Every timeline counts working days from the day you approve the design direction.

Build timelines by plan
Plan	Clock starts	Review rounds	Live in
Launch	Design sign-off	2 rounds	5 working days
Signature	Design sign-off	3 rounds	3 weeks
Flagship	Design sign-off	5 rounds	5–6 weeks

See the work Redesigns and migrations Care after launch

Questions

Asked before every build.

How fast can my site be live?

A Launch build goes live in 5 working days, Signature in 3 weeks and Flagship in 5–6 weeks, counted from the day you approve the design direction. The clock starts once your launch pack is complete: brand files, challenge table, rules, company details, domain access and checkout links.

What do you need from me to start?

We need your brand files, your challenge table with prices and rules, your company details, domain access, and the sign-up and checkout links from your platform or dashboard. We write the copy from your rules and you check every number. We cannot invent your prices, company details or terms.

What if I do not like the design?

You approve the design before anything goes live, and every plan includes rounds of changes: two on Launch, three on Signature and five on Flagship. You review a real, working site on a private link, on your own phone and desktop. Nothing launches until you sign it off.

Do you write the website copy?

Yes, we write every word in plain US English, drafted from your actual rules, prices and policies. We use the vocabulary payment processors and regulators expect, such as "simulated account" and "evaluation", and we flag any claim that needs evidence. You fact-check every number before launch.

Will a redesign lose my Google rankings?

A planned redesign should not lose rankings: we map every URL with clicks or links in the past 12 months to a matching new page or a relevant redirect, carry over titles and metadata, and watch rankings for 30 days after launch. Nobody can promise rankings, but we can promise the method.

What happens after launch?

After launch, your care plan covers hosting, monitoring, backups, security updates and content changes, through a shared channel with the people who built your site, answered within one business day. You also get a monthly report on the site's health.

What are the steps from first call to launch?

A scoping call, a fixed written quote within one working day, a design direction for your approval, a working build you review on a private link, your changes, then launch on your domain. You see a real site on your own phone and desktop before anything goes live.

What is the launch pack?

The launch pack is everything only your firm can provide: logo and brand files, your challenge table with prices and rules, company and contact details, domain access, checkout and dashboard links, and the payment and platform names you use. The launch clock starts when it is complete.

Who will I be working with?

The same small team designs, writes and builds your site, and stays with it on the care plan. You talk to the people doing the work in one shared channel, not to an account manager relaying messages.

Can you design my logo and brand too?

Flagship includes a full identity refresh: logo, palette, type and a 3D system for your films and icons. On Launch and Signature we design around the logo and colours you have. If you have no logo yet, tell us on the call and we will quote one.

Do you need my full rulebook?

Yes. We write the rules pages, FAQ and worked drawdown examples from your actual rules, so we need the current version for every model you sell. Where a rule is ambiguous, we ask you rather than guess, because traders read rules pages closely.

Can my site be in more than one language?

Signature includes two languages and Flagship includes unlimited languages. Translations are written by people who know prop firm vocabulary, not machine-translated, and each language gets its own indexable URLs. Extra languages on other plans are $149 a month each.

What happens on launch day?

We point your domain at the new site, check every page, link, form and checkout button on the live domain, submit the sitemap to search engines and set up redirects from your old URLs. We stay on the shared channel for the day, so anything you spot is fixed at once.

All questions