WEBSITE DESIGN FOR PROP FIRMS
Prop firm website design, by people who run prop firms.
A prop firm's website is not a brochure. It is a pricing table, a rulebook, a trust case and a checkout hand-off, read by traders comparing five tabs, by payment processors, and by AI assistants answering 'which prop firm should I use'. We design each site for one firm, write every word from your actual rules, and build it to load fast on the phone your trader owns.
01Website design
What does a prop firm website have to do?
It has to make a skeptical trader believe three things within a minute: the rules are clear, the firm is real, and the price is fair for what they get. Everything we design serves one of those three, and the pages that carry them are the ones most firms get wrong.
- A pricing table that shows price, target, drawdown and split without a login
- Rules that read one way, with worked examples
- Payout proof a trader can check
- A company name, address and risk disclosure that are easy to find
02Website design
How is a PipValley build different from a platform's site?
Platform-bundled sites are built for speed of setup, so a trader comparing five firms often sees five versions of the same page. We start from your brand, your models and your market, and we design the art, motion and copy for one firm. Nothing is reused from another client.
- Two art directions before anything is built
- A bespoke 3D film hero on Signature and Flagship
- Copy written from your rules, not filled into blanks
03Website design
What proves we can do it?
Our team operates prop firms ourselves, and we built their sites the way we build for clients: plan pickers that turn many challenge plans and account sizes into one table that remembers the trader's choice in the link, multi-language editions, and FAQ centers with one page per answer. We never present our own firms as client work.
Included
What you get.
- Design from a blank canvas, with two directions to choose from
- Challenge pricing table, rules, payouts, FAQ, affiliate and legal pages
- Every word of copy, written from your rules
- Technical SEO, structured data, llms.txt and markdown mirrors
- Core Web Vitals and accessibility checked on the live domain
Who it's for
Built for firms like these.
New firms that need to look established on launch day
Live firms whose site came with their platform and looks like everyone else's
Firms competing with the top of the market for the same traders
Features
What goes into it.
Challenge pricing table
Rules pages
Payout proof
FAQ center
Trust center
SEO and AI search setup
Questions
Asked before every build.
How much does a prop firm website cost?
A PipValley Launch build is $1,490, Signature is $3,500 and Flagship is from $7,500, each with a monthly care plan from launch. The price covers design, copy, the build, technical SEO and AI-search setup. Integrations with your platform or CRM are included on Flagship and quoted on the other plans.
How long does it take?
Launch builds go live in 5 working days, Signature in 3 weeks and Flagship in 5–6 weeks, counted from the day you approve the design direction. The clock starts once we have your brand files, challenge table, rules, company details and checkout links.
Is every site designed from scratch?
Yes. Every site is designed for one firm from a blank canvas, and you choose between two art directions before anything is built. We reuse engineering under the hood, like the speed and accessibility work, but never another client's design.
Related
Often paired with.
Prop firm website redesign
SEO and AI search for prop firms
Launch a prop firm
A fixed quote in one day
Your firm, built to look inevitable.
Tell us about your models, platforms and markets. We reply within one business day with a scope and a fixed quote.