Websites for funds and trading firms
A website for your fund that stays on the right side of the rules.
A fund's website is read by allocators doing due diligence, by traders deciding whether to apply, and by a compliance officer deciding what it is allowed to say. Most fund sites solve that by saying nothing at all. We design sites that look like the firm you are building, recruit the people you need, and keep anything that could be a solicitation behind the right gate.
01Hedge funds and trading firms
What can a fund's website say?
Far less than a startup's. Depending on how you raise, general solicitation, performance figures and testimonials may be restricted or need specific presentation, so performance usually lives behind an accredited-investor gate or not on the site at all. We design the public site around the firm, team, approach and careers, and build the gate where your counsel wants it.
- Public pages: firm, team, approach, careers, contact
- Investor area behind a verification gate
- Disclaimers and legends as editable copy, placed per page
02Hedge funds and trading firms
How does the site recruit traders?
For proprietary trading firms, the website is mostly a recruiting tool. Traders want to know the capital, the payout or compensation model, the risk limits, the desk culture and how the assessment works. A careers section that answers those honestly gets better applicants than a generic jobs board.
- Desk and strategy pages without overpromising
- Assessment and onboarding steps
- Application flow connected to your ATS or inbox
03Hedge funds and trading firms
What do allocators look for?
That the firm is real, stable and run by people with a track record they can verify elsewhere: named principals, a registered entity and address, service providers where you choose to name them, and a site that looks maintained. A dated, fast, well-built site is part of operational due diligence whether anyone says so or not.
The pages
What the site has to carry.
Firm and approach
Team and governance
Investor area
Careers and trader recruitment
Insights
Legal and disclaimers
Straight answer
What we have done, and what we haven't.
Our team runs prop trading businesses, so we know how a trader reads a firm's site and what a payment provider or regulator flags. We have not built a hedge fund's website for a client yet, and fund marketing rules are specific: every disclaimer and gate we build is placed for your counsel to confirm, never written as legal advice.
See the our work, or read who we are.
Questions
Asked before every build.
Can a hedge fund show performance on its website?
Often only with specific presentation, or only to verified investors, depending on how the fund raises capital and where it is registered. We build a gated area and editable disclaimers; your counsel decides what goes in front of the gate. This is not legal advice.
Do you build investor portals?
We build the gate and the investor-facing pages, and link to your administrator's or data room's portal for statements and documents. A custom reporting portal is a Flagship build or quoted separately.
Is this for evaluation prop firms or real-capital trading firms?
This page is for firms trading real capital: hedge funds and proprietary trading firms that hire traders. Evaluation-model prop firms, where traders pay for a simulated challenge, are our core work and have their own services.
Guides
Read before you launch.
How to Start a Hedge Fund: Structure, SEC, Costs
How Much Does It Cost to Start a Hedge Fund?
Hedge Fund Website: What the SEC Lets You Say
How to Start Your Own Trading Firm: 4 Routes
How to Start a Prop Firm in 2026: An Operator's Guide
Services
What goes into it.
Prop firm website design
Prop firm website care plans
Also building for
The rest of the trading world.
Forex and CFD brokers
Crypto exchanges
Trading academies and signal groups
Fintech and financial services
Prop tech and broker tech vendors
A fixed quote in one day
Tell us what you're launching.
Tell us about your models, platforms and markets. We reply within one business day with a scope and a fixed quote.