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Based in Exeter - working across prop trading firms worldwide

Start a prop firm · the planning hub

Start a prop firm, with the facts in front of you.

Every market, including sports betting, your budget and launch route, the stack and the licence picture in 16 places, each with published prices, regulator positions and sources, dated. Then a launch plan built around your answers.

01Your launch plan

Six answers. One plan.

Pick an answer in each row and the notes on the right change as you go. Send it and we reply within one business day with your route, launch order and a fixed website quote. No JavaScript needed.

1 · Which market?
2 · Budget to launch?
3 · Who carries trader payouts?
4 · Where will the company be?
5 · Audience today?
6 · When do you want to launch?

Your notesChoose a market, a budget and who carries payouts: the notes for your route appear here, with the pages to read next.

Forex and CFDsThe most crowded market. Platform risk is the trap: plan for two platforms. Match-Trader publishes a white label from $2,500 a month, TradeLocker a starter plan at $3,000 a month for up to 500 active accounts (vendor sites, 12 Oct 2026). Forex launch guide

FuturesUS-heavy customers, exchange data fees and a handful of platform routes (Rithmic, Tradovate, Volumetrica, NinjaTrader). Monthly subscription models are common. Futures launch guide

CryptoMarkets run 24/7, so rules, support and risk do too. Crypto payment rails make global sales easier; crypto licensing (VARA, MiCA) matters if you touch real assets. Crypto launch guide

StocksFewer firms and fewer platforms than forex or futures; equities data adds cost. A niche with less price competition. Starting a stocks prop firm

OptionsVery few firms offer options evaluations, so traders search for them and find little. Options rules (assignment, Greeks, spreads) need careful writing. Starting an options prop firm

Sports betting (18+)Funded sports betting is the least crowded prop market. It is a gambling-law question before it is a tech question: national and state gambling rules, age checks and responsible-gambling duties. Speak to a gaming lawyer first. Starting a sports-betting prop firm

Little or no cashRealistic only with an audience and a partner that carries capital and tech for a revenue share. You still pay for a company, legal review and a website. Starting with no money

Around $10kEnough for a profit-share white label, a company, legal templates reviewed by a lawyer and a launch website. Not enough to carry payout risk yourself. Launch budgets by tier

Around $50kEnough for a licensed platform with a prop CRM for the first months, KYC, payments set-up and marketing, with a modest payout reserve. Launch budgets by tier

$100k or moreRoom to own the stack and the risk: platform licence, CRM, risk tools, a proper payout reserve, a team and a serious marketing budget. Launch budgets by tier

A partner carries payoutsA capital-backed white label such as PropSuite (our disclosed technology partner: $2,749 setup, $0 a month, a share of net revenue, per propsuite.com) or a co-branded deal with an existing firm. The four launch routes

White label, your riskYou rent the platform and back office and keep the economics, and the payout liability. Budget a reserve before you sell the first challenge. White label prop firms

Turnkey stackPlatform, CRM, payments and KYC from one vendor, configured for you. Faster to launch; check data ownership and exit terms. The four launch routes

Your own stackMost control and most cost: platform licence, CRM, risk, payments and KYC contracts, and the people to run them. The four launch routes

02The launch checklist

Twelve steps, in the order that saves money.

The order matters: the platform contract decides your rules engine, the rules decide your legal documents, and the website comes last only in that it has to say all of it accurately.

  1. Choose your market

    Forex/CFD, futures, crypto, stocks, a mix, or sports betting. The market decides your platform options, data costs, customers and most of the legal questions. Compare markets

  2. Decide who carries payouts

    A capital-backed white label carries trader payouts for a revenue share; a licensed platform or your own stack leaves the payout risk, and the reserve, with you. White label vs own platform

  3. Set a budget from published prices

    Platform, CRM, KYC per check, payments, company formation, legal drafting, website, marketing and a payout reserve. Model it before you sign anything. Launch cost calculator

  4. Pick the jurisdiction with a lawyer

    Where you form the company decides banking, tax and which regulator can ask questions. Most evaluation firms hold no financial licence; check what applies to yours. Compare jurisdictions

  5. Form the company and open banking

    Formation takes days in most places; a bank account that accepts a prop firm takes weeks. Start both early and prepare to explain the simulated model. Formation costs

  6. Sign the platform

    Choose a platform your traders know and plan a second one: MetaQuotes cut prop firms off in 2024 and cTrader stopped US prop onboarding in July 2026. Choosing the platform

  7. Write rules and prices

    Account sizes, steps, targets, daily and max loss, minimum days, payout split and cycle. Every rule with a worked example, published before launch. Pricing challenges

  8. Line up payments and KYC

    A high-risk card processor plus a crypto route for purchases; KYC at first payout, and the payout methods traders in your markets can actually use. Payments for prop firms

  9. Get the legal documents drafted

    Terms, risk and simulated-trading disclosures, refund, payout and privacy policies, restricted countries. A lawyer drafts; you make sure the website says the same. Legal documents

  10. Build the website

    Pricing table, rules hub, payouts page, FAQ, affiliate page, legal pages and the checkout hand-off to your platform, fast on a phone and ready for search and AI answers. What the site needs

  11. Plan marketing within ad rules

    Paid ads for prop firms are restricted on the big networks, so plan affiliates, creators, community and SEO from day one, with compliant copy. Marketing under ad rules

  12. Soft launch, then open

    A small group first: test checkout, breaches, payouts and support end to end, fix what breaks, then open to the public. The full launch guide

06By jurisdiction

Start a prop firm in 16 places.

What each place actually requires of a simulated-evaluation firm, the company to form, published fees, banking, tax and timeline. The full comparison table is on the jurisdictions page.

Africa

Asia-Pacific

Caribbean and Atlantic

North America

Europe

Middle East

Indian Ocean and Pacific

07Launch routes

PropSuite, or any route you choose.

We recommend PropSuite to founders who have an audience but don’t want to fund payouts or build tech. It is one route among several, and we build the website for all of them.

One route: launch on PropSuite

No platform to build, no trader capital to raise.

PropSuite is a capital-backed white-label prop firm: it runs the dashboard, challenges, checkout, KYC and payouts under your brand and says it carries the capital and pays traders. Published 12 Oct 2026: $2,749 one-time setup, no monthly platform fee, and a share of net revenue. Disclosure: PropSuite is PipValley’s technology partner and we may benefit if you launch on it. It is one option, not the only one.

08Founder questions

Every question founders actually ask.

GuideHow to Start a Prop Firm in 2026: An Operator's GuideGuideProp Firm Startup Costs (2026): A Line-by-Line BudgetGuideHow Do Prop Firms Make Money? An Operator ExplainsGuideAre Prop Firms Profitable? What the Numbers ShowGuideDo Prop Firms Need a License? What to Ask a LawyerGuideWhite Label Prop Firm: How It Works and What It Costs (2026)GuideWhat Is a Prop Firm? The Operator's DefinitionGuideHow Do Prop Firms Work? The Business Behind the ChallengeGuideWhat Is a Proprietary Trading Firm? Old Model vs NewGuideDo Prop Firms Use Real Money? What Operators Actually DoGuideWhere Do Prop Firms Get Their Money?GuideHow Much Do Prop Firms Make? Revenue and Owner EarningsGuideAre Prop Firms Regulated? The State of Play in 2026GuideWill Prop Firms Be Regulated? Signals for FoundersGuideAre Prop Firms Legal in the US? A Founder's ViewGuideAre Prop Firms Legal in the UK? What Founders Should KnowGuideAre Prop Firms Legal in Australia? ASIC's PositionGuideWhy Are Prop Firms Banning US Traders?GuideWhy Do Most Prop Firms Fail? Seven Causes We SeeGuideIs a Prop Firm a Broker? The Difference That MattersGuideWhat Is a B-Book Prop Firm? A-Book, B-Book and HybridGuideHow Do Prop Firms Manage Risk? The Operator's ToolkitGuideHow Do Prop Firm Payouts Work? The Operator's ProcessGuideHow Many Traders Pass Prop Firm Challenges?GuideHow Should a Prop Firm Price Its Challenges?GuideWhy Do Futures Prop Firms Charge Monthly Fees?GuideCan You Buy a Prop Firm? What to Check Before You DoGuideHow Do Payouts Affect a Prop Firm's Cash Flow?GuideWhat Software Does a Prop Firm Need?GuideHow Long Does It Take to Start a Prop Firm?GuideWhat Trading Platform Should a New Prop Firm Use?GuideWhat Legal Documents Does a Prop Firm Need?GuideWhat Is the Consistency Rule in Prop Firms? Why Use ItGuideAre Prop Firms Pyramid Schemes? An Honest AnswerGuideCan You Start a Prop Trading Firm in India?GuideMT4 White Label for Prop Firms: Should You Still Use It?GuideHow Much Does It Cost to Start a Hedge Fund?

All guides · Glossary · Founder tools

09FAQ

Before you start.

How do I start a prop firm?

Choose a market, decide who carries trader payouts (a capital-backed white label, a licensed platform or your own stack), budget from published prices, form a company with legal advice, sign the platform, write rules and prices, set up payments, KYC and payouts, get legal documents drafted and launch a website that states all of it plainly.

How much does it cost to start a prop firm?

Anything from a few thousand dollars on a profit-share white label to six figures for your own stack and payout reserve. Published examples (12 Oct 2026): PropSuite $2,749 setup with no monthly platform fee; Match-Trader white label from $2,500 a month; TradeLocker from $3,000 a month for up to 500 accounts.

Do I need a licence to start a prop firm?

Many evaluation firms operate without a financial licence because traders buy simulated accounts and deposit no trading funds. That depends on your structure, where you are and where your customers are, and regulators have started asking questions. Take it to a qualified lawyer before launch; nothing here is legal advice.

Can I start a prop firm with no money?

Only with something else to trade for capital: usually an audience, partnered with a provider that carries the technology and payouts for a revenue share. Company formation, a lawyer’s review and a website still cost money, so plan for a small cash budget.

Where is the best place to start a prop firm?

There is no single best place. Founders weigh banking access, tax, the regulator’s stance on evaluation firms, cost and where they live. Cyprus, the UK, the US, Dubai and licence centres such as Seychelles, Mauritius, Vanuatu or the Comoros each trade these off differently; compare them on our jurisdictions page.

Does PipValley build websites for any platform?

Yes. PipValley designs and builds the marketing website for prop firms on any platform or white label, including PropSuite, Match-Trader, TradeLocker, DXtrade, cTrader, MT5 routes and futures stacks. Sites start at $1,490 plus a monthly care plan.

Plan your launch

Tell us what you are launching. We’ll map the route.

Pick your market, place and budget. We reply within one business day with the platform routes that fit, the launch order and a fixed quote for the website. PipValley builds the site whatever platform you choose: PropSuite, a white label, your own stack or a partner firm.

We are a web studio, not lawyers: for licensing and tax we’ll tell you what to ask a qualified adviser.

Website prices are published: from $1,490. See pricing

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