Website grader
Score your prop firm’s website.
We read your site the way a trader, a payment processor, Google and AI assistants do. 53 checks, scored strictly, with a plain-English fix for everything it’s missing.
No sign-upAbout 30 secondsSame answer every time
Scanning
We read public pages once, without running JavaScript. Nothing on your site is changed.
Couldn’t check that site
We couldn’t score it this time.
How it works
Five steps, no guesswork.
- 01
We read up to seven pages: your homepage, pricing, rules, FAQ, payouts and legal pages, as raw HTML, the way most AI crawlers do.
- 02
When Google’s phone speed test is available we add it, with real-visitor Core Web Vitals where Chrome has enough data. When it isn’t, those checks drop out instead of counting against you.
- 03
53 checks in three questions: would a trader buy, would a processor or regulator be comfortable, can Google and AI find and quote you.
- 04
Serious gaps cap the score, so a site missing its simulated-trading disclosure can never look like it’s doing fine.
- 05
Same checks, same answer every time. We grade the website, never the firm.
The method
Every check, with its weight.
The full list the engine scores against, generated from the same code. Weights are each check’s share of the total score. Where a failure caps the score, the cap is shown.
Would a trader buy here?
45% OF THE SCORE · 21 CHECKS| Check | Category | Weight | Cap if it fails |
|---|---|---|---|
| A headline that says what you offerA trader decides in seconds whether you sell the evaluation they want. Your brand name alone doesn’t tell them the product, market or split. | Offer & pricing | 2.3% | max 70 |
| A clear “start a challenge” button in the first screenThe first screen should answer one question: how do I start? A button there is the single biggest lever on challenge sales. | Offer & pricing | 3.2% | max 65 |
| Prices one click from the homepageTraders compare firms on price per account size. If they can’t see it quickly, they go to the comparison site that shows it, and buy there. | Offer & pricing | 4.5% | max 55 |
| The rules traders compare sit beside the priceProfit target, daily loss, max loss, split, minimum days and payout timing are how traders compare evaluations. Missing ones read as hidden. | Offer & pricing | 4.1% | max 80 on a warning |
| Prices show the currencyTraders buy from everywhere. A bare number leaves them guessing whether it is dollars, euros or pounds. | Offer & pricing | 0.9% | – |
| Says whether drawdown is static or trailingStatic, trailing and end-of-day drawdown behave very differently. It is the first rule experienced traders look for. | Offer & pricing | 1.8% | – |
| Extra fees are stated (resets, activation, monthly)Activation, reset and monthly fees found after checkout cause chargebacks and angry reviews. | Offer & pricing | 1.4% | – |
| A rules page one click from the homepageTraders read the rules before they buy, and support tickets pile up when they can’t find them. | Rules & payouts | 4.1% | max 55 |
| Rules explained with worked examplesA worked example with real numbers removes the ambiguity that drives breach disputes and chargebacks. | Rules & payouts | 1.4% | – |
| Rules don’t lean on “at our discretion”Discretionary language is what traders quote when they accuse a firm of moving the goalposts. | Rules & payouts | 1.4% | – |
| Payout proof traders can checkPayout proof is the question traders ask most. Dated, checkable records beat a big total with no source. | Rules & payouts | 3.6% | max 70 |
| Payout timing is statedWhen the first payout can be requested, and how often after, is a deciding factor between two otherwise similar firms. | Rules & payouts | 1.4% | – |
| Independent reviews are linked, not just claimedA star rating with no source looks invented. A link to the review profile lets traders check it. | Trust & identity | 1.8% | – |
| At least two ways to reach a humanTraders send money to firms they can reach. One way to contact you is a single point of failure for trust. | Trust & identity | 1.4% | – |
| Community and social profiles are linkedProp traders vet firms on Discord, X and YouTube. Linked, active profiles show there are real people and real traders. | Trust & identity | 0.9% | – |
| Trading platforms are namedMany traders filter firms by platform first. If yours isn’t named, you’re filtered out. | Offer & pricing | 0.5% | – |
| Google’s mobile speed testThis is Google’s own Lighthouse test in a phone browser. Slow pages lose traders from paid ads and rank lower. | Speed | 3.6% | max 65 |
| Real visitors’ experience (Core Web Vitals)Core Web Vitals come from real Chrome users on your site. Google uses them in ranking. | Speed | 2.7% | – |
| Built for phonesMost traders first meet a firm on a phone, from a social post or an ad. | Mobile & access | 1.8% | max 55 |
| Easy to read and useSmall text, low contrast and cramped buttons make a pricing table hard work on a phone. | Mobile & access | 1.8% | – |
| Lean page, few third-party scriptsEvery tracking pixel and widget slows the page and adds another company that can break it. | Speed | 0.9% | – |
Would a processor or regulator be comfortable?
25% OF THE SCORE · 13 CHECKS| Check | Category | Weight | Cap if it fails |
|---|---|---|---|
| Says trading is simulatedPayment processors and regulators expect a prop firm to say clearly that evaluation and funded accounts are simulated. | Disclosures | 4% | max 50 |
| A risk warningA visible risk warning is standard for anything trading-related and is one of the first things a processor’s underwriter looks for. | Disclosures | 2% | – |
| Says it isn’t a broker or adviserSaying you don’t take deposits or give investment advice draws the line between an evaluation business and a regulated broker. | Disclosures | 1.8% | – |
| Futures: the CFTC Rule 4.41 hypothetical-performance noticeUS futures firms that show simulated results conventionally carry the CFTC Rule 4.41 hypothetical-performance notice. | Disclosures | 1.5% | – |
| No income or outcome promisesPhrases like “guaranteed payouts” or “financial freedom” get ads rejected and merchant accounts reviewed. | Disclosures | 3.5% | max 40 |
| Restricted countries are listedProcessors and partners check that you don’t sell where you can’t. A visible list shows you’ve thought about it. | Disclosures | 2% | – |
| The company behind the site is namedTraders, processors and partners want to know which legal entity takes the money, and where it is. | Trust & identity | 2.5% | max 65 |
| Terms and privacy policy are linkedTerms and a privacy policy are table stakes for payment processors, ad platforms and app stores. | Trust & identity | 2% | – |
| Refund terms are statedClear refund terms are your first defence in a chargeback dispute. | Trust & identity | 1.5% | – |
| Asks before tracking (where trackers load)Traders in the UK and EU must be asked before marketing pixels load. A missing banner is an easy complaint. | Disclosures | 1.5% | – |
| States an 18+ requirementAn age requirement is a standard eligibility statement for financial products and a processor checklist item. | Disclosures | 0.5% | – |
| Security headers setHSTS, framing protection and nosniff stop the site being downgraded or framed by a phishing page. | Trust & identity | 1.8% | – |
| Email domain protected from spoofingProp traders are targeted with lookalike payout emails. DMARC stops strangers sending mail as your domain. | Trust & identity | 0.5% | – |
Can Google and AI assistants find and quote it?
30% OF THE SCORE · 19 CHECKS| Check | Category | Weight | Cap if it fails |
|---|---|---|---|
| Secure connection (HTTPS)Browsers label http sites “Not secure” right beside your name. Nobody types card details into that. | Search | 2.4% | max 50 |
| Google is allowed to index itA page Google is told not to index can’t appear in search at all. | Search | 3.6% | max 45 |
| A sitemap lists your pagesA sitemap with dates tells Google which pages exist and which changed, so new rules and prices get picked up fast. | Search | 1.5% | – |
| Loads in one hopEvery redirect adds a round trip before anything shows, worst on mobile data. | Speed | 0.9% | – |
| Page titleThe title is the blue link in Google and the label in AI citations. | Search | 1.8% | – |
| Search descriptionThe description is the grey text under your link. A specific one wins the click over a competitor. | Search | 1.2% | – |
| One main heading, headings in orderA single H1 and ordered H2/H3s give screen readers, Google and AI a clean outline of the page. | Mobile & access | 0.6% | – |
| Canonical linkA canonical tells Google which URL is the real one when tracking parameters and affiliate links create copies. | Search | 0.9% | – |
| Organization details for Google and AIOrganization schema spells out your name, logo and profiles so Google and AI assistants describe the right company. | Search | 1.8% | – |
| Challenges or FAQs described in schemaProduct/Offer or FAQPage schema lets machines read your prices and answers without guessing. | AI readiness | 1.5% | – |
| No self-applied star ratings in schemaGoogle ignores self-serving review markup and can apply a manual action for it. | Search | 0.6% | – |
| AI assistants are allowed to read itTraders now ask ChatGPT, Perplexity and Claude which firm to pick. Those tools can only cite sites their crawlers may read. | AI readiness | 3.6% | max 70 |
| An llms.txt guidellms.txt is a short, plain guide to your site for AI tools: what you sell and where the key pages are. | AI readiness | 0.9% | – |
| Key facts are readable without JavaScriptMost AI crawlers don’t run JavaScript. If your price, split and loss limit only appear after scripts run, AI can’t quote them. | AI readiness | 3% | max 75 |
| Enough answers for AI to quoteAI assistants answer “does X allow news trading?” by quoting FAQs. More real answers, more citations. | Rules & payouts | 1.8% | – |
| Shows signs of being kept currentProp rules change often. Recent update dates tell Google and traders the information is current. | Search | 0.9% | – |
| Language versions are linkedWithout hreflang, Google may show the wrong language to traders in Spain, Brazil or the Gulf. | Search | 0.9% | – |
| Link previewsProp firms live on Discord, X and Telegram. A proper preview card gets your link clicked. | Search | 1.2% | – |
| Image descriptionsAlt text makes images usable for blind visitors and readable for search and AI. | Mobile & access | 0.9% | – |
The strict standard. “Is this site built to the standard a top prop firm needs?” is Yes only when every scored check passes, Google’s speed test ran and we could read at least 90% of the rubric. Below 60% we don’t score at all. A warning earns a quarter of its weight; three or more problems cap the total too. We score the website, never the firm’s trading conditions, honesty or ability to pay.
Questions
Asked about the grader.
Is the grader really no-cost and no sign-up?
Yes. You see the full report on screen without giving an email. If you want a copy in your inbox, you can ask for one.
What does it check?
53 checks in three questions. Would a trader buy here? (45% of the score): a headline that says what you offer, a clear “start a challenge” button in the first screen, prices one click from the homepage, the rules traders compare sit beside the price and more. Would a processor or regulator be comfortable? (25% of the score): says trading is simulated, a risk warning, says it isn’t a broker or adviser, futures: the cftc rule 4.41 hypothetical-performance notice and more. Can Google and AI assistants find and quote it? (30% of the score): secure connection (https), google is allowed to index it, a sitemap lists your pages, loads in one hop and more. The full list, with weights, is on this page.
Why is my score capped?
Some gaps are serious enough that nothing else can make up for them, so they cap the total. If the site makes outcome or income promises that ad platforms and payment processors treat as a red flag, the score can’t go above 40. If Google is told not to index it, the score can’t go above 45. If nothing on the homepage says the trading is simulated, the score can’t go above 50. If browsers mark it Not secure, the score can’t go above 50. If a trader can’t find your prices from the homepage, the score can’t go above 55. If a trader can’t find your rules, the score can’t go above 55. Many smaller problems together cap it too. The report names every cap that applied.
Why does it say my prices are missing when they’re on my site?
We read the HTML your server sends, without running JavaScript, because that’s what most AI crawlers and many search tools see. If your pricing table only appears after scripts run, or behind a login, it’s invisible to them too. That’s the finding.
Does a good score mean a firm is trustworthy?
No. The grader scores the website only: how clearly it explains the product, rules and risks, and how well it’s built. It says nothing about a firm’s trading conditions, payouts or solvency.
Do you keep the sites I check?
We fetch up to seven public pages once to build the report. We keep the results (not your pages) for 90 days so you can reopen them and so we don’t check the same site over and over. If you ask us to email the report, we keep your email to send it.
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