FOR FOUNDERS BEFORE DAY ONE
Launching a prop firm? Start with the website traders judge you by.
Founders spend months on the platform, the rules and the payment provider, then rush the website in the last week. Traders see the website first. We have launched prop firms of our own, so we know the order things break in: checkout links that arrive late, rules that change the night before, legal pages nobody wrote. We plan the site around that.
01Launch a prop firm
What does a new prop firm's website need on day one?
A pricing table with your real models, rules with worked examples, a payouts page that does not overpromise, an FAQ center, an affiliate page, the legal set, and the disclosures your payment provider will look for. It also needs to look like a firm that will still be here next year.
- Pricing table and rules
- Payouts, FAQ and affiliate pages
- Terms, privacy, refund and risk pages
- Simulated-trading and restricted-country notices
02Launch a prop firm
How do you fit the site to our go-live?
We build on a private link while your platform and checkout are set up, with a placeholder dialog wherever a link is not ready, so you can test and share the site before the back office exists. We have shipped builds this way, including for the firms our team operates.
03Launch a prop firm
What if we do not have a platform yet?
We are neutral on technology. We explain the common routes, from white-label platforms to your own stack, and point you to our founder's vendor directory, PropTechPal. If we ever introduce you to a technology partner, we say so and disclose any referral fee.
Included
What you get.
- A Launch, Signature or Flagship build timed to your go-live
- Placeholder actions until checkout and login links exist
- Legal set and disclosures ready for your lawyer
- Launch-day SEO, analytics and AI-search files
Who it's for
Built for firms like these.
Founders launching a first prop firm
Educators, communities and brokers starting an evaluation program
Features
What goes into it.
Challenge pricing table
Rules pages
Trust center
Questions
Asked before every build.
Can you launch the whole prop firm for us?
No. We design and build the website and coordinate it with your go-live. The platform, dashboard, payments, KYC and payouts come from your technology providers under your own agreements with them.
When should we start the website?
Start when your models and rules are close to final, ideally two to four weeks before your platform goes live. We build on a private link and switch the real checkout links on when they exist.
How much does it cost to start a prop firm?
It depends on the platform route, payments, legal work and the reserve you hold for payouts. Our launch cost calculator breaks it down with sources, and our guide to starting a prop firm walks through each line.
Related
Often paired with.
Prop firm website design
SEO and AI search for prop firms
A fixed quote in one day
Your firm, built to look inevitable.
Tell us about your models, platforms and markets. We reply within one business day with a scope and a fixed quote.