White label

What it means

In a prop firm, white label can mean a single component, such as a MetaTrader white label held through a broker, or a whole white-label prop firm: platform, risk engine, CRM, checkout and dashboard supplied by one provider, with the founder handling brand, marketing and capital.

White-label packages cut launch time and up-front cost. The trade-offs are revenue share or monthly fees, limited control over rules and features, dependence on the provider's platform licenses, and the effort of migrating if the relationship ends.

Before signing, founders should check data ownership, how traders and their history can be exported, and what happens to the firm if the provider loses a platform license.