Glossary · Compliance
Marketing claims
- Also called
- income claims
- advertising claims
- earnings claims
What it means
In a prop firm, the riskiest claims are about income, capital and certainty: implying traders will earn a typical amount, that the funded account is real capital, or that payouts are assured. Regulators and consumer bodies in several jurisdictions treat misleading income and investment claims as serious.
Safer claims describe mechanics and conditions: the profit split, the payout schedule, the rules, the number of payouts processed in a defined period with a named source. Firm-reported totals should be attributed to the firm, and example payouts labelled not typical.
Claims made by affiliates and creators on the firm's behalf count too, so firms need approved claims for partners as well as for their own pages.
Related terms
Read these next.
Risk disclosure
Payout proof
Simulated funded account
Affiliate program
Review gating
On your website
Where this shows up on a prop firm site.
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