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Based in Exeter - working across prop trading firms worldwide

Glossary · Compliance

Review gating

  • Also called
  • Trustpilot review gating
  • selective review invitations
  • review suppression

What it means

In a prop firm, the temptation is obvious: invite funded traders who just received a payout to review on Trustpilot, and do not invite traders who breached. Trustpilot's guidelines prohibit selectively inviting reviewers in this way, and platforms can flag or penalize profiles that do it.

Consumer law also reaches review practices. The US FTC's rule on consumer reviews and testimonials, in force since October 2024, targets fake and suppressed reviews, and the UK's Digital Markets, Competition and Consumers Act 2024 brought rules on fake and misleading reviews into force in 2025.

The compliant approach is to invite all customers at a consistent point in the journey, respond to negative reviews, and never offer incentives conditional on a positive rating.

Related terms

Read these next.

Compliance

Marketing claims

Marketing claims are statements a prop firm makes to sell its programs, such as payout totals, pass rates, speed and income; each must be accurate, sourced and not misleading.
The website

Trust center

A trust center is a website section that gathers a prop firm's company details, payout proof, policies, disclosures and review links in one place for traders and partners.
Payouts

Payout proof

Payout proof is evidence that a prop firm actually pays traders, such as payout certificates, transaction records or third-party verified data, shown on its site and socials.
Marketing

Conversion rate

Conversion rate is the share of visitors or sessions that complete a goal, such as buying an evaluation, measured per page, channel or step of checkout.
Compliance

Risk disclosure

A risk disclosure is the statement a prop firm publishes explaining that trading is risky, that accounts are simulated where they are, and that results are not typical or assured.

On your website

Where this shows up on a prop firm site.

Feature

Trust center

One place for the facts a cautious trader checks: the legal entity, address, people, policies, restricted countries and how payouts work.
Tool

Prop Firm Disclaimer Generator

Draft the simulated-trading and risk disclaimer every prop firm page needs, for your lawyer to review.
Guide

Trustpilot for Prop Firms: Review Rules for Operators

Trustpilot for prop firms: invitation and incentive rules, review gating, FTC and UK fake-review law, replying to reviews and site widgets.

Looking for a prop firm to trade with, not a website? Compare firms on PropFirmPal, the comparison site our founder owns.Go to PropFirmPal →

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