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Based in Exeter - working across prop trading firms worldwide

Glossary · The website

Trust center

  • Also called
  • trust page
  • transparency page
  • about the firm

What it means

In a prop firm, a trust center answers the question every new trader asks: is this firm real, and will it pay. It typically includes the legal entity name and registration, the team or founder, how the firm is funded, payout proof with a method, payment methods, links to terms, refund policy and risk disclosure, and links to review profiles.

It is also useful to processors, affiliates and journalists, who otherwise assemble the same picture from scattered pages.

A trust center only works if everything in it is accurate and dated. Unsourced totals and vague claims undermine it faster than leaving it out.

Related terms

Read these next.

Payouts

Payout proof

Payout proof is evidence that a prop firm actually pays traders, such as payout certificates, transaction records or third-party verified data, shown on its site and socials.
Compliance

Risk disclosure

A risk disclosure is the statement a prop firm publishes explaining that trading is risky, that accounts are simulated where they are, and that results are not typical or assured.
Compliance

Review gating

Review gating is filtering which customers are invited to leave public reviews, for example only those who passed or were paid, so that ratings look better than reality.
Compliance

Marketing claims

Marketing claims are statements a prop firm makes to sell its programs, such as payout totals, pass rates, speed and income; each must be accurate, sourced and not misleading.
The website

FAQ center

A prop firm FAQ center is the searchable help section that answers trader questions on rules, payouts, platforms, KYC and payments before they reach support.

On your website

Where this shows up on a prop firm site.

Feature

FAQ center

An FAQ center with one page per answer: searchable, linked from the pricing table and rules, and written so search engines and AI assistants can quote it.
Feature

SEO and AI search setup

The files and structure search engines and AI assistants read first: crawler access, structured data, llms.txt, markdown mirrors and IndexNow.
Tool

Prop Firm Website Grader

Score any prop firm website on speed, trust, pricing clarity, rules clarity and AI-search readiness.

Looking for a prop firm to trade with, not a website? Compare firms on PropFirmPal, the comparison site our founder owns.Go to PropFirmPal →

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