Conversion rate

What it means

In a prop firm, the conversion rate that matters most is visitor to purchase, but it is more useful broken into steps: landing to pricing table, pricing table to checkout, checkout to payment, and payment success, which depends on the processor.

Conversion varies widely by traffic source. Affiliate traffic from a trusted creator often converts differently from search traffic comparing firms, so compare channels separately rather than chasing a site-wide average.

Common fixes are rarely cosmetic: clearer rules on the pricing table, visible payout proof, fewer checkout fields, more payment methods, and faster mobile pages.