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Based in Exeter - working across prop trading firms worldwide

Glossary · Marketing

Landing page

  • Also called
  • campaign page
  • affiliate landing page

What it means

In a prop firm, landing pages are used for affiliate and creator campaigns, specific programs such as instant funding or futures, competitions and seasonal offers. Each one keeps the visitor focused on the program, its rules and the checkout.

A good landing page repeats the essentials from the pricing table for that one program, carries the same disclosures as the main site, and tracks its source through to purchase.

Landing pages must not make claims the main site would not make. Campaign pages are where income claims and urgency tactics tend to creep in.

Related terms

Read these next.

Marketing

Conversion rate

Conversion rate is the share of visitors or sessions that complete a goal, such as buying an evaluation, measured per page, channel or step of checkout.
Running the business

Affiliate program

An affiliate program pays partners such as creators, educators and comparison sites a commission on prop firm sales they refer, tracked by links and coupon codes.
The website

Pricing table

A prop firm pricing table lists each program and account size with its fee and core rules side by side, so traders can compare and buy without opening the rules page.
Running the business

CPA

CPA (cost per acquisition) is what a prop firm pays to win one paying customer, either as a fixed affiliate fee per sale or as total marketing spend divided by new buyers.
Compliance

Marketing claims

Marketing claims are statements a prop firm makes to sell its programs, such as payout totals, pass rates, speed and income; each must be accurate, sourced and not misleading.

On your website

Where this shows up on a prop firm site.

Feature

SEO and AI search setup

The files and structure search engines and AI assistants read first: crawler access, structured data, llms.txt, markdown mirrors and IndexNow.
Tool

Prop Firm Website Grader

Score any prop firm website on speed, trust, pricing clarity, rules clarity and AI-search readiness.

Looking for a prop firm to trade with, not a website? Compare firms on PropFirmPal, the comparison site our founder owns.Go to PropFirmPal →

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