Glossary · Running the business
Affiliate program
- Also called
- affiliate marketing
- partner program
- referral program
- introducing broker
What it means
In a prop firm, the affiliate program is often the largest acquisition channel. Partners promote the firm with tracked links or discount codes, and the firm pays either a percentage of each sale (revenue share) or a fixed amount per sale (CPA), sometimes tiered by volume.
Affiliate tracking usually lives in the CRM or a dedicated affiliate platform. The program needs clear terms covering self-referral, coupon leakage to discount sites, payout timing, refunds and chargebacks, and what partners may and may not claim.
Firms are responsible for what affiliates say in their name. An affiliate promising easy funding or steady income creates risk for the firm, not just the partner.
Related terms
Read these next.
CPA
LTV
Marketing claims
Prop firm CRM
Landing page
On your website
Where this shows up on a prop firm site.
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