Glossary · The website
Pricing table
- Also called
- challenge comparison table
- pricing page
- program table
What it means
In a prop firm, the pricing table is the most important page section on the site. Traders arrive comparing firms, and the table is where they check fee, profit target, daily loss, maximum loss and drawdown type, minimum days, time limit, profit split, payout cycle and platform for every account size.
Good tables keep every rule in the same row order across programs, show dollar values as well as percentages, label the drawdown type precisely, and put add-on prices and refund conditions in the table rather than at checkout.
On mobile, the table needs a deliberate design, usually program tabs and account size selectors, not a squeezed desktop grid.
Related terms
Read these next.
Challenge fee
Rules page
Conversion rate
Profit target
Landing page
On your website
Where this shows up on a prop firm site.
FAQ center
SEO and AI search setup
Prop Firm Website Grader
Prop Firm Website Checklist: Every Page and Section (2026)
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