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Based in Exeter - working across prop trading firms worldwide

Glossary · The website

Core Web Vitals

  • Also called
  • CWV
  • LCP
  • INP
  • CLS
  • page experience

What it means

Google's thresholds for a good experience are LCP of 2.5 seconds or less, INP of 200 milliseconds or less and CLS of 0.1 or less, each measured at the 75th percentile of real visits. INP replaced First Input Delay as a Core Web Vital in March 2024.

On prop firm sites, the usual problems are heavy hero videos and animations delaying LCP, live widgets and chat scripts hurting INP, and late-loading banners, cookie bars and review widgets shifting layout.

Field data comes from the Chrome UX Report and appears in Search Console and PageSpeed Insights once a site has enough traffic; lab tools only approximate it.

Related terms

Read these next.

Marketing

Conversion rate

Conversion rate is the share of visitors or sessions that complete a goal, such as buying an evaluation, measured per page, channel or step of checkout.
Marketing

Landing page

A landing page is a page built for one traffic source and one action, such as an affiliate's audience or a single program, rather than for general browsing.
The website

Schema markup

Schema markup is structured data, usually JSON-LD using schema.org types, that tells search engines and AI systems what a page describes, such as an organization or product.
Marketing

AI search and GEO

Generative engine optimization (GEO) is the practice of making content easy for AI assistants and AI search features to find, understand and cite accurately.
The website

Pricing table

A prop firm pricing table lists each program and account size with its fee and core rules side by side, so traders can compare and buy without opening the rules page.

On your website

Where this shows up on a prop firm site.

Feature

FAQ center

An FAQ center with one page per answer: searchable, linked from the pricing table and rules, and written so search engines and AI assistants can quote it.
Feature

SEO and AI search setup

The files and structure search engines and AI assistants read first: crawler access, structured data, llms.txt, markdown mirrors and IndexNow.
Tool

Prop Firm Website Grader

Score any prop firm website on speed, trust, pricing clarity, rules clarity and AI-search readiness.
Guide

Financial Services Website Design: A Checklist

Financial services website design checklist: disclosures, trust signals, accessibility (WCAG 2.2, EAA), Core Web Vitals and YMYL search quality.

Looking for a prop firm to trade with, not a website? Compare firms on PropFirmPal, the comparison site our founder owns.Go to PropFirmPal →

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