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Based in Exeter - working across prop trading firms worldwide

Glossary · The website

Schema markup

  • Also called
  • structured data
  • JSON-LD
  • schema.org

What it means

In a prop firm website, useful schema types include Organization (legal name, logo, contact and social profiles), WebSite, BreadcrumbList, Product and Offer for programs with their prices, Article for guides and DefinedTerm for glossaries.

Schema must describe what is visible on the page. Marking up ratings the page does not show, or self-serving review stars for your own organization, can lead to manual actions and is not eligible for review rich results in Google.

Google has also narrowed some rich results, for example limiting FAQ rich results to a small set of authoritative sites, so schema should be added for clarity rather than for a specific search feature.

Related terms

Read these next.

Marketing

AI search and GEO

Generative engine optimization (GEO) is the practice of making content easy for AI assistants and AI search features to find, understand and cite accurately.
The website

llms.txt

llms.txt is a proposed plain-text file at a site's root that gives large language models a curated, markdown summary of the site and links to its most useful pages.
The website

Core Web Vitals

Core Web Vitals are Google's three field metrics for page experience: Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift.
The website

FAQ center

A prop firm FAQ center is the searchable help section that answers trader questions on rules, payouts, platforms, KYC and payments before they reach support.
The website

hreflang

hreflang is an HTML or sitemap annotation that tells search engines which language or regional version of a page to show to which users.

On your website

Where this shows up on a prop firm site.

Feature

FAQ center

An FAQ center with one page per answer: searchable, linked from the pricing table and rules, and written so search engines and AI assistants can quote it.
Feature

SEO and AI search setup

The files and structure search engines and AI assistants read first: crawler access, structured data, llms.txt, markdown mirrors and IndexNow.
Tool

Prop Firm Website Grader

Score any prop firm website on speed, trust, pricing clarity, rules clarity and AI-search readiness.

Looking for a prop firm to trade with, not a website? Compare firms on PropFirmPal, the comparison site our founder owns.Go to PropFirmPal →

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