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Based in Exeter - working across prop trading firms worldwide

Glossary · Marketing

AI search and GEO

  • Also called
  • GEO
  • AI search
  • answer engine optimization
  • AEO
  • AI citations

What it means

For a prop firm, AI search means traders asking ChatGPT, Gemini, Perplexity, Claude or Google's AI features questions like which firm has a static drawdown or how a firm's payout works, and getting an answer drawn from web pages.

Content that gets cited tends to open with a direct, self-contained answer, state numbers with their conditions and sources, use clear headings, and be accessible to crawlers without heavy scripts. Consistent facts across your site, review profiles and comparison sites also help AI systems trust what they find.

Measurement is still immature. Firms track referral traffic from AI tools and run repeated sample prompts to see whether they are mentioned and described correctly.

Related terms

Read these next.

The website

llms.txt

llms.txt is a proposed plain-text file at a site's root that gives large language models a curated, markdown summary of the site and links to its most useful pages.
The website

Schema markup

Schema markup is structured data, usually JSON-LD using schema.org types, that tells search engines and AI systems what a page describes, such as an organization or product.
The website

FAQ center

A prop firm FAQ center is the searchable help section that answers trader questions on rules, payouts, platforms, KYC and payments before they reach support.
The website

Rules page

A prop firm rules page is the single, canonical explanation of every evaluation and funded-stage rule, with definitions, worked examples and an update date.
The website

Core Web Vitals

Core Web Vitals are Google's three field metrics for page experience: Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift.

On your website

Where this shows up on a prop firm site.

Feature

SEO and AI search setup

The files and structure search engines and AI assistants read first: crawler access, structured data, llms.txt, markdown mirrors and IndexNow.
Tool

Prop Firm Website Grader

Score any prop firm website on speed, trust, pricing clarity, rules clarity and AI-search readiness.

Looking for a prop firm to trade with, not a website? Compare firms on PropFirmPal, the comparison site our founder owns.Go to PropFirmPal →

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